Running a successful business isn't just about dreaming big or making bold moves. It's about nailing the non-negotiables—the habits, boundaries, and principles that keep you focused, profitable, and thriving. 

Without these foundational anchors, it's way too easy to get lost in the chaos of business and lose sight of what really matters. 

Let me ask you this: What are the non-negotiables that make a difference in your business? 

At Emma McQueen Pty Ltd, we have three core values which everything in the business stems from: Generosity, Kindness and Results. Based on these values, I’ve developed some practical, actionable ways to implement my non-negotiables and I’m so happy to share them with you as well. 

1. Focus on Customer Service

• Setting a response time for enquiries
• Creating a customer service script for standardising responses to common enquiries. 
• Surprise and delight your customers. A simple handwritten note or a small gift can work wonders in making clients feel valued. 
• Using a Customer Relationship Management (CRM) tool to help track client interactions and preferences, ensuring a top-notch service at every touchpoint.

2. Money Management Tools

I cannot emphasise enough the importance of managing your finances effectively. It’s vital to separate your business and personal finances. 

It's equally important to manage your finances with appropriate tools, such as Xero or QuickBooks rather than a simple spreadsheets. You’re running a business, not a hobby! 

3. Effective Follow-Up System

The fortune is in the follow-up so make sure you have a structured follow-up system in place. The “3-2-1 Rule” I follow—engaging with three people, nurturing two leads, and closing one deal each week—fits seamlessly into my business development routine.

Additionally, tracking leads and conversions through a CRM or even a simple spreadsheet can provide a goldmine of data, helping to strengthen your client relationships and improve conversion rates.

What non-negotiables have you established in your business and which areas do you think you need to elevate? I’d love to hear from you.

LINKS:

Website

For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://www.emmamcqueen.com.au/book/