My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know. 

Ariyh newsletter: https://ariyh.com/

The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce

Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge, the final with my wonderful long standing guest Richard Shotton, we explain why powerful people dress differently. 

Access the bonus episode: https://tinyurl.com/5xzu6uv3

Harvard Fake Data Scandal Episode: https://tinyurl.com/yxy8tz2k

Lady Gaga’s Meat Dress: https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga

Louis’ newsletter: https://www.everyonehatesmarketers.com/

Yes Mistress: https://theyesmistress.com/

The drunk UX tester: https://theuserisdrunk.com/

La Vie ad: https://tinyurl.com/4xjf4uy4

Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today’s Nudge. Tune in to hear the 7 marketing lessons he used to grow Hubspot. 

Access the bonus episode with Kipp: https://tinyurl.com/4pfrj637

Listen to Marketing Against The Grain: https://link.chtbl.com/VRVPL0rs

Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms? 

Sheena’s book Think Better: https://tinyurl.com/55atv59w

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why. 

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do. 

Nina’s website: https://ninamazar.com/

Nina’s book: https://bit.ly/3JhzsWx

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Take the Science of Marketing course: https://science-of-marketing.teachable.com/

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show.

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. 

I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it. 

News has come out that has shocked the world of behavioural science.

Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. 

In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.

Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM

Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI

Pete’s channel: https://www.youtube.com/@PeteJudo1

The Data Colada Articles: 

Part 1 - https://datacolada.org/109

Part 2 - https://datacolada.org/110

Part 3 - https://datacolada.org/111

Part 4 - https://datacolada.org/112

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well. 

Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list

Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5

Check out Astroten: https://www.astroten.co.uk/

Illusion of Choice: https://tinyurl.com/mrxduj97

The Choice Factory: https://www.richardshotton.com/the-choice-factory