There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why. 

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do. 

Nina’s website: https://ninamazar.com/

Nina’s book: https://bit.ly/3JhzsWx

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

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Take the Science of Marketing course: https://science-of-marketing.teachable.com/

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show.

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. 

I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it. 

News has come out that has shocked the world of behavioural science.

Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. 

In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.

Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM

Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI

Pete’s channel: https://www.youtube.com/@PeteJudo1

The Data Colada Articles: 

Part 1 - https://datacolada.org/109

Part 2 - https://datacolada.org/110

Part 3 - https://datacolada.org/111

Part 4 - https://datacolada.org/112

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well. 

Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list

Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5

Check out Astroten: https://www.astroten.co.uk/

Illusion of Choice: https://tinyurl.com/mrxduj97

The Choice Factory: https://www.richardshotton.com/the-choice-factory

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? 

Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology. 

In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough.

Paul Johnson Biography: https://tinyurl.com/2e8dpxa3

Andrew Roberts Biography: https://tinyurl.com/2p94v8rx

“Capitol Crawl” Protests: https://tinyurl.com/yuu39vnk

Access to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge

This episode is about 24 minutes in length.

But I only want you to listen to just 17 minutes and 42 seconds of it.

Tune in to learn why.

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge.

Access the bonus episode: https://tinyurl.com/mrz355ch

Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos

Jay’s podcast: https://podcast.creatorscience.com/

Jay’s newsletter: https://creatorscience.com/subscribe/

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Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? 

Find out in today’s episode of Nudge.