In today’s episode of Nudge, Rory Sutherland explains how to

Sell a £500 hoover

Make a flight delay pleasurable 

Improve the London Tube map 

Persuade more effectively

Make any cafe more popular 

Stop drink drivers 

It’s a cracker. 

(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. 

Derek’s book Hit Makers: https://tinyurl.com/yeymzds8

Jonah’s book Magic Words: https://jonahberger.com/magic-words/

Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

In today’s episode of Nudge, Rory Sutherland explains:

The reason behind Brexit 

How doormen were undervalued 

What bees teach us about creativity 

The problem with R&D 

Amazon’s two way door 

Don’t miss this. 

(Warning this episode contains explicit language).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. 

Access the bonus episode: https://nudge.ck.page/de30a8ac24

Tali’s book, Look Again: https://tinyurl.com/5n8p3btb

Tali’s lab: https://affectivebrain.com/?page_id=161

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. 

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

My endowment test: https://tinyurl.com/bv2umtup

My scarcity nudge: https://tinyurl.com/376stytp

My loss aversion nudge: https://tinyurl.com/5hyh9y4h

My experiment with International Podcast Day: https://im.ge/i/PrV4l9

My consistency experiment: https://bit.ly/3sABZTU

My curiosity gap experiment: https://bit.ly/3DiGasA

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how. 

Access the bonus episode here: https://nudge.ck.page/b64397a286

Writing for Busy Readers book: https://writingforbusyreaders.com/

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn

Warning. This episode contains explicit language. 

In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand.

Access the bonus episode here: https://nudge.ck.page/e1bed9bc16

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge

Chris’s book: https://www.blackswanltd.com/never-split-the-difference

Follow the Nudge newsletter: https://nudge.ck.page/profile