I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-inspired tips that are proven to increase revenue.

Nick's newsletter: https://www.kolenda.io/

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The bestselling author of The Power of Habits and Supercommunicators shared his top communication advice. Today, on Nudge, I tested Charles Duhigg's advice on four strangers. Will his advice make me more popular?

Access the bonus episode: https://nudge.ck.page/72cea6802d

Charles's book Supercommunicators: https://tinyurl.com/447wkpmz

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Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work. 

The Coming Wave: https://tinyurl.com/pvsbvhuh

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What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life.  

Nuala’s book: https://www.nualagwalsh.com/

Nuala’s TED talk: https://youtu.be/xLSAkVxPOk0?si=PPjFSAO7tk8VszPM

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He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.

Nobody’s Fool: https://tinyurl.com/yv6pf93v

Influence: https://www.influenceatwork.com/store-new/

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In today’s episode of Nudge, Rory Sutherland explains how to

Sell a £500 hoover

Make a flight delay pleasurable 

Improve the London Tube map 

Persuade more effectively

Make any cafe more popular 

Stop drink drivers 

It’s a cracker. 

(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

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What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. 

Derek’s book Hit Makers: https://tinyurl.com/yeymzds8

Jonah’s book Magic Words: https://jonahberger.com/magic-words/

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In today’s episode of Nudge, Rory Sutherland explains:

The reason behind Brexit 

How doormen were undervalued 

What bees teach us about creativity 

The problem with R&D 

Amazon’s two way door 

Don’t miss this. 

(Warning this episode contains explicit language).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

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In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. 

Access the bonus episode: https://nudge.ck.page/de30a8ac24

Tali’s book, Look Again: https://tinyurl.com/5n8p3btb

Tali’s lab: https://affectivebrain.com/?page_id=161

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