When the average American prepares meat for dinner, liver, heart, and pancreas are probably not on their table. Many cultures recognize organ meats, or “offal”, for their incredible flavor and nutrient-rich qualities, so why does the standard American diet discard them?

James Barry, Founder and CEO at Castle Hill Foods, Inc., was inspired to make a nutritional supplement after his youngest daughter got sick with a life-threatening toxin and was barely able to eat. Luckily, she recovered but James knew the standard American diet, which is made up of about 70% processed food, was not good enough to keep his family healthy. He created Pluck to promote conscious eating and sustainable agriculture without sacrificing flavor. His seasonings are packed with nutrients from the highest quality meat.

In this episode, James talks to Jen about what motivated him to start his business, focusing on organ meats or “offal”, the benefits of eating every part of the animal, and his experience as a celebrity chef. 

Key Takeaways

Quotes

[08:01] - “92% of the US population is deficient in at least one or more vitamins or minerals.” ~ James Barry

[09:17] - “Organ meats are the most nutrient-dense food on the planet, hands down.” ~ James Barry

[28:50] - “I created this product because I wanted my kids to be healthier, but now I want you to be healthy.” ~ James Barry

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