Amanda shares her path from liberal arts student to Wall Street analyst, private equity investor, and later brand builder for Supergoop! and Olaplex. She emphasises her passion for merging creative brand storytelling with hard commercial discipline. At Supergoop!, she helped convert sunscreen into a daily wellness staple by innovating formulas like the iconic “Unseen” and focusing on mission driven growth and retail strategy. As she stepped into the CEO role at Olaplex, Amanda prioritised understanding the science, the salon stylists, and global market nuances while assembling a leadership team to scale the brand’s story and restructure its foundation. The episode also touches on her leadership philosophy, marketers’ use (and misuse) of AI and virality, her firm belief in clarity of brand DNA, and the challenge and thrill of balancing high stakes global business travel with being a mother.

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