Most people focus on how much protein they eat, but Oliver Amdrup-Chamby, founder of health and wellness supplement brand Puori, argues the bigger question is whether your protein source is potent enough to support muscle as you age, and clean enough to use daily. He explains why leucine matters for muscle protein synthesis, and why plant and animal proteins can look very different once you factor in calories, volume, and digestibility. Then the conversation turns practical: what “third-party tested” should actually mean, why powders can concentrate contaminants, how to see through BS marketing, how to avoid toxins and more. 

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Key Moments
“I want to tell you right out the gate that the key is to get your proteins from food.”

“We used rice protein, we had to cancel it because we couldn’t, even with our system in place, find the raw ingredients that we consistently saw as clean enough to hit the standards we wanted.”

“We test every single batch, that’s correct. You’ve got it right.”

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