For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.

Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.

Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOS

We hope you enjoy and find value! Don't forget to subscribe if this helped 🙏

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https://www.instagram.com/meghv
https://www.instagram.com/symphony.os

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0:00 Intro
2:19 Hack 1
4:26 Hack 2
8:49 Hack 3
14:45 Hack 4
16:38 Hack 5
20:13 Hack 6
24:11 Hack 7
26:56 Hack 8

Nard is a YouTube ads expert and founder of the digital marketing agency WAMM Promotions. He's worked huge records like Morray's "Quicksand" (237M YouTube views) as well as helped indie artists gain thousands of subs for less than $300 ad spend. 

In this episode, he breaks down the different types of YouTube ads, how to target the right audience, ways to get maximum subscriber growth, an example $1000 campaign, and so much more. 

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xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans". 

We cover everything you need to know about sync licensing: most common ways to get a placement, how much $$$ you can make, sync agents vs. libraries, biggest mistakes to avoid, & so much more. 

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0:00 Intro
3:45 What is Sync Licensing? 
5:54 Most Underrated Type of Sync
7:20 Why xJ-Will Pursued Sync Licensing 
11:48 How to Get Started in Sync Licensing
22:18 How to Get Attention of Music Supervisors 
33:20 How are Sync Deals Structured 
42:44 Biggest Sync Licensing Mistakes Artists Make
50:00 Future of Sync Licensing 
56:50 Rapid Fire Rampage with xJ-Will

Doechii has been on a monumental run. It's super inspiring to watch her almost 10yr journey from working at Chipotle to winning the GRAMMY for Best Rap Album of 2024. 

In this episode, we unpack everything artists of all sizes, across all genres can learn from her rise to superstardom. Take a page out of the Doechii Playbook to take your career to the next level.  

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Daniel Cruz is the CEO of Producer Royalty aka the "Placement Debt Collector" They collected over $1M in producer royalties their clients had no idea they were owed. 

He breaks down what to do if your beat gets stolen, how much to charge for a beat, every royalty a producer should be collecting, advice for producers who want to get paid faster and much more. 

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Drea Jackson is the Senior Manager of Artist and Label Relations at SoundCloud. The "SoundCloud Era" is a thing of the past but the platform is still a MUST for all emerging (and established) artists trying to grow. 

We got ALL the game out of Drea. She shared the entire blueprint for success on SoundCloud, key differentiators for SoundCloud vs. traditional DSPs like Spotify, the benefits of an Artist Pro subscription, and case studies from artists like Laila.

Take notes on this episode and start implementing SoundCloud in your music strategy today!

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CHAPTERS:
0:00 Intro
1:35 What Does Manager of Artist Relations at SoundCloud do? 
4:45 SoundCloud vs Spotify: it’s a SOCIAL NETWORK 
7:00 SoundCloud Strategy 101
12:40 Characteristics of SoundCloud listeners 
17:20 How to Nurture Your Audience on SoundCloud
23:20 Most Slept On Features 
28:52 Favorite Case Study - Laila! “not My Problem” 
33:20 How SoundCloud is Moving the Culture Off Platform
37:12 How to Get on SoundCloud Playlists
40:35 Rapid Fire Rampage w/ Drea Jackson at SoundCloud

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Rick Barker is a renowned music industry expert, best known as Taylor Swift's first manager and a pioneer in modern artist development.

With over 30 years in music operating at the highest level, he is OVERFLOWING with knowledge that musicians at any level can use to further their careers.

We brought up 7 of the most common excuses that artists give as to why they're not progressing, and sat back as Rick DESTROYED them all

Grab a drink and a notepad and watch this episode TWICE, because we guarantee it will bring you value 🙏

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FKi 1st is a diamond-selling producer. His work on Post Malone's "White Iverson" and Travis Scott's "Drugs You Should Try It"/"Sloppy Toppy" helped launch their careers into superstardom. 

We dive into untold Post Malone stories, what all superstar artists have in common, working with EDM legends like Diplo and Skrillex, 3 immediate signs of a weak track, and so much more!  

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Curtiss King is the certified KING of the Do-It-Yourself (DIY) musician community. He touches every aspect of the creative process and handles all of his own business. 

In this episode, we dive into WHY he chooses the DIY lifestyle, the systems and tools uses to make it work, taking his music off streaming platforms to go direct to consumer, and so much more.

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PromoGod is a music marketing expert who's helped over 20,000 artists. His social media is full of free game and inspiration for musicians trying to build and monetize a fanbase. 

In this episode, we dive into ALL things music marketing: branding, content creation, paid ads, audience engagement, and everything in between.

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