What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast. 

About Melanie Deziel

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel.

Before we go, I want to flip the microphone around to our community …

This past week Victoria Taylor gave us a shoutout for the our recent episode featuring Brian Fanzo. Thanks for listening, Victoria!

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On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million actives. This makes Instagram the second largest and second most used social network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

Until next week, see you on the Internet!

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“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They’re also co-authors of the new book The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn’t wait to discuss TV brands past, present, and future on this week’s episode of the On Brand podcast.

Andy Bryant and Charlie Mawer

Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for TV brands. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing, and creativity. He is an Honorary Professor of Film & TV Studies at the University of Nottingham in the UK.

Charlie Mawer is Exec Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including BBC, UKTV, NBC Universal, and Fox, winning a myriad of creative awards including European Agency of the Year for four successive years. A BAFTA nominee, and former Promax UK chairman, Charlie has lectured around the world including for a variety of universities, for TEDxTalks, the BFI, and D&AD.

Before we go, I want to flip the microphone around to our community …

Recently Sean Carpenter gave us a shoutout for the our recent episode featuring Jen Slaski of Spiceworks. Thanks for listening, Sean!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast.

About Jen Slaski

Jen Slaski is the Executive Director of Marketing Communications at Spiceworks but she’s more commonly known around the office as the “Exec Brand Muse” where she’s responsible for the essence of the Spiceworks brand – a brand that’s previously won MarketingProf’s Brand of the Year. And a brand that Jen refers to as an “inside-out” because of how Spiceworks company culture helps fuel it. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since.

Jen has always had a passion and flair for the start up world. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of guerrilla, online and offline marketing programs, and events as an independent marketing consultant.

Jen graduated from Stanford University with a Liberal Arts degree. In her spare time she enjoys day-tripping to classic Americana towns, vintage thrifting, journaling, collaging and facilitating self-discovery workshops and retreats for individuals, teams, and small interest groups.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great news for Snapchat! Not so great for Twitter ... Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social teams for brands such as Winn-Dixie and LinkedIn. Today, as Global Head of Social Media for BMC Software, he’s become a leading authority on Snapchat for business speaking at events like this fall’s Social Brand Forum. I couldn’t wait to learn more on this week’s On Brand podcast.

About Carlos Gil

Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network, it's important to understand the demographic differences as we plan content that's as effective as possible. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.

Last but not least …

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Jason Keath

Jason Keath thrives on ideas and inspiring others to build something new, to take chances. As the Founder and CEO of Social Fresh Conference, he curates some of the smartest voices in online marketing. Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. Jason lives in New York City, where you can find him blogging from a local coffee shop or roaming the streets of Manhattan as a full time tourist.

Jason is a keynote speaker, presenting to thousands on digital marketing, creativity, and how to make organizations more innovative. Jason has consulted with Fortune 500 and Inc 5000 companies on social media strategy and development. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets.

Jason is the editor of SocialFresh.com, where Social Fresh Conference shares free social marketing tips. He also cohosts of the Social Toolkit Podcast. And each week, Jason publishes the Social Fresh Tip, a social media email newsletter.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.

About John Zissimos

John Zissimos is the Chief Creative Officer at Salesforce. As CCO, John is responsible for building the Salesforce brand and crafting the company’s story around the world. He leads the creative organization across digital, strategy, interactive design, films, events, customer stories, and UX. Over the past 6 years, John has inspired a design-led culture and built a full-service, creative agency within Salesforce to inspire, innovate, and tell the story of the fastest-growing software company in the world.

Prior to joining Salesforce in 2010, John spent over two decades as an advertising creative executive, film director, and photographer. John began his career in marketing at Chiat/Day and has held top creative leadership positions at McCann Erickson and J. Walter Thompson.

John holds a Bachelor of Arts in Radio, Television, and Film from Temple University. He lives in the San Francisco Bay Area with his wife, Pam, and daughters Alexandra, Ellie, and Katie.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast.

About Jason Falls

Jason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. Unabashed, unafraid and unfiltered, Falls leaves audiences thinking, laughing and wanting more. Aside from his engaging talks, he is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more. Falls writes at JasonFalls.com, GoElastic.com and for Entrepreneur.com, among others. He has authored two books, neither of which are about his favorite topic (bourbon) and is an unabashed fan, resident and advocate for the city of Louisville and the State of Kentucky.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Learn more about your ad choices. Visit megaphone.fm/adchoices