On the ATTACK with MACK

In this episode, we kick things off with your favorite segments: Live Viewer Shoutouts, the Mowtivational Minute, our Winner of the Week, and Tate’s Word of the Week to fuel your mind and business. Then, we sit down with one of the most respected voices in the lawn care industry—Naylor Taliaferro, founder of LCR Media, Lawn Care Rookie on YouTube, and host of LCR Media podcast.

Naylor shares his journey from retail manager to full-time lawn care pro, opening up about the lessons he’s learned, the mistakes that shaped him, and how he built a powerful brand that empowers green industry entrepreneurs across the country.

We talk mindset, marketing, equipment, and community—plus what it really takes to stand out in today’s competitive market. Whether you’re just starting your lawn care journey or looking to level up, this episode is packed with insights and inspiration.

🎙️ Topics Covered:
 • Naylor’s transition from retail to lawn care
 • The origin of Lawn Care Rookie
 • Key mistakes and business lessons
 • Must-have tools and gear
 • Standing out in a saturated market
 • The power of industry events and real relationships
 • What’s next for LCR Media

Hit play and get ready to be motivated, educated, and energized

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Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

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Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
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60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
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In this episode, we kick things off with your favorite segments: Live Viewer Shoutouts, the Mowtivational Minute, our Winner of the Week, and Tate’s Word of the Week to fuel your mind and business.

Then, Mack dives into real-life stories from the field—sharing the startup journey of his lawn care business, why he swears by stand-on mowers, and how the business has evolved over time. From the early truck setups to fiery mower mishaps, this episode is packed with lessons, laughs, and lawn care gold.

Whether you’re just getting started or scaling your crew, this one’s for you. Let’s get to work!

Thanks for Listening💯

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...

In this episode, We start with a Mowtivational minute, the Winner of the Week, and Tate’s Word of the Week. 

Later, Spence Crisco owner of Spencer's Lawn Care out of Mount Holly, North Carolina joins the show to share some his business story. Spence tells us how and why he got started in lawn care and some the things he enjoys about being in the green industry. He also talks about what it's been like during his first year being full time in lawn care. Spence gives a ton of good advice throughout the entire interview to help you WIN IN LIFE!

Mack closes the show with the "Last Shot" of inspiration and Motivation to get you through your day.

Thanks for listening  💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...

In this episode, we kick things off with a quick dose of motivation in our Mowtivational Minute, reveal our Winner of the Week, and dive into Tate’s Word of the Week.

Then, Mack sits down with Brian Fullerton of Brian’s Lawn Maintenance for a real and relatable conversation about the early days of building a business. They open up about the confusion, setbacks, and doubt they faced when starting out—and how they pushed through when no one believed in them. You’ll hear hard-earned advice on dealing with tough customers, protecting your value, and the powerful moments that make it all worth it—like being a hero in your kids’ eyes.

Plus, Brian shares the scoop on this year’s Together in the Trades conference, happening August 2025 in Savannah, Georgia.

To hear part 2 of this conversation head over to Fullerton Unfiltered👇🏽https://podcasts.apple.com/us/podcast/fullerton-unfiltered/id1500652478

Thanks for listening 💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...

In this episode, We start with a Mowtivational minute, the Winner of the Week, Tate’s Word of the Week and Mack's Weekly Recap. 

Later, Mack has an open discussion with the live audience.  Answering questions live from the viewers and sharing motivating words from heart throughout this entire episode. 

No Dream is to BIG and no dreamer is to small so go after the dreams that you have because you can have them!

Thanks for listening 💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...

In this episode, We start with a Mowtivational minute, the Winner of the Week, and Tate’s Word of the Week. 

Later, Clark Williamson owner of Clark's Lawn Care out of Cincinnati, Ohio joins the show to share some his business story. Clark tells us how and why he got started in lawn care and some the things he enjoys about being in the green industry. He also talks about being young in the game and how he navigates high school and business simultaneously. 

Mack closes the show with the inspirational story of how he got started and the first two jobs that showed him that LAWN CARE WAS GUNNA WORK!

Thanks for listening  💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...

In this episode, We start with a Mowtivational minute, the Winner of the Week, and Tate’s Word of the Week. 

Later,  Erica Krupin owner of Krupin's Poopin Scoopin out of Michigan joins the show to share her business journey. Erica tells us how and why she got started. She shares some of her methods for gaining over 430 five star Google reviews and she gets REAL about the struggles she's been through being a business owner.

Listen in and be inspired by this PHENOMENAL woman's story. 

Thanks for listening  💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...

In this episode, We start with a Mowtivational minute, the Winner of the Week, and Tate’s Word of the Week. 

Later,  Cameron Sisney owner of Stripe City Landscaping out of Nashville, Tennessee joins the show to share his lawn care journey. He started as an employee and in only 3 years he's now maintaining over 200 weekly properties! 

Hear how it all happening in this inspiring episode!

Thanks for listening  💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...

In this episode, We start with a Mowtivational minute, the Winner of the Week, and Tate’s Word of the Week. 

Later,  Carter Vedrode joins the show to share his experiences being an entrepreneurial minded young man. We talk about live events, learning from industry titans like Mark Bradley, and the visions he has for his future. 

Thanks for listening  💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
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In this episode, President and CEO of Equip Exposition, the Outdoor Power Equipment Institute (OPEI), and the TurfMutt Foundation Kris Kiser joins the show.

Hear what's new this year at the Super Bowl of the Green industry, get tips for making the most of this cool event, and learn how EQUIP Expo can change your life like it changed mine.

Don't forget to use code MACK50 to save 50% off your EQUIP EXPO registrations.

https://plus.mcievents.com/event/equipexpo2025/summary?_gl=1*2pz9ws*_gcl_au*MTAyNzEwMTQ3OS4xNzQ1NzY1NzE3*_ga*MTQ4Mzg2MDA5My4xNzQ1NzY1NzE3*_ga_7L7XN86DTF*MTc0NTc2NTcxNi4xLjEuMTc0NTc2Njc3My42MC4wLjgzMTU3MDU3OQ..

Thanks for listening  💯 HAVE A GREAT DAY!!!

Send us Fan Mail

Support the show

🚨🔥Sign up for WIN in LIFE Events and Click the Links Below to Get Connected!💯

FOLLOW ON EVENTBRITE For EVENT SIGNUPS👇🏽 https://www.eventbrite.com/o/mack-landscaping-lawn-care-66387229243

🚨Get connected with the Win in Life Family👇🏽

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

Get Connected in Win in Life Team Meetings - Biweekly ZOOM Call - Thursday Nights 8:00pm EASTERN👉🏽 

https://mack-landscaping-amp-lawn care.mykajabi.com/offers/AVZtv7De/checkout

50% OFF 2026 Equip Expo Registration! 👇https://go.equipexposition.com/promocode-mack50

Subscribe to the YouTube Channel: Mack Landscaping & Lawn Care
DM on Instagram: @mack_landscaping412
60 Minute Call w/ MACK: https://calendly.com/macklandscaping412/60min
Try Jobber (Free 14-Day Trial + Exclusive Offer): ...