Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t shirts and hoodies to tradespeople. All based on their Facebook, Instagram and SnapChat followings. Lee gives us a masterclass in why content is essential, and listening to your customer is the be all and end all.

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