ArchitectCEO Update: One Critical Sales Mistake Architects Make

Truth be told, we architects don't think of ourselves as 'selling.' That's a dirty word. Architects are artists, we create not sell ... right?

Semantics aside, we're ALWAYS selling, as author Daniel Pink eloquently points out in his book, "To Sell is Human."

In today's ArchitectCEO Update, you'll discover the parable of the Glass Shop, and one critical error that architects make in their sales process.

To discover how to avoid this mistake, register for my next FREE Architect Masterclass on the three keys to creating your DREAM Practice: http://architectresources.org/b7s63

Enoch