ArchitectCEO Update: One Key to Winning Better Projects and Clients.

Recently I went to the auto parts store buy some oil for my car. I walked through the store and was greeted by an entire wall of oil - expensive oil, cheap oil, brand name oil and no-name oil, high performance oil and well ... regular oil.

This got me thinking about the foundational key I teach every architect who I work with. This ONE KEY forms the foundation of every successful pratice I've studied and worked with.

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