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In this week's episode, Bill and Bryan address something you should always share with your prospects (and clients, too). It has to do with your "why" in business.

Recently, Bill wrote a blog called 3 Reasons You Should Share Your Why With Customers citing Simon Sinek's famous talk at TED on The Golden Circles. We think it applies directly to sales people - and this podcast explains how to share this with your clients and prospects.

Also mentioned in this podcast:

• The Bittersweetness of Sending Your Baby to College
• Sign up for the Caskey1 newsletter to get notified of recent articles, podcasts and videos.
• Ted Talk - Simon Sinek's video on The Golden Circle
• Blue Ocean Strategy