In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

(01:15) The role of luck in success

(04:25) Time in the game matters

(08:45) Worst things we've done as a business

(09:30) Sean- It got legal

(10:50) Matt - Shut it down

(16:15) Two hero products confuse pixels

(25:00) HexClad product diversification

(27:30) Homepage takeovers suck

(30:30) Advertising diminishing returns

(33:50) Facebook scammers

(38:15) Facbook - BOF, MOF or TOF

(46:19) Amazon advertising inefficiencies

(01:05:21) Mike - Worst business bets

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We Rise Together

Marty Sullens. Managing Partner at Wholesome Goods.

Twitter: https://twitter.com/Sumohax0r

(03:20) Intro

(04:16) Marty Story

(09:35) Wholesome Goods Structure

(18.30) Building your own data models

(25:26) Healthy abrasion

(32:20) Unicorn role

(41:53) Panzerism

(50.00) Hire Gamers

(59:00) Prime day knowledge drop

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

Attribution modelling (MER, mixed media) (03:30)

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(2:13) Operators intro

(5:15) Revenue and People Cost

(18:00) Panzerism - work hard

(26:15) Asymmetric Risk

(40:18) Shopify Layoffs

(52:00) Flexport and Logistics

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(3:00) Strategy at HexClad for 2023

(7:00) Ridge. Are you pushing for growth or preparing for growth

(10:00) HexClad. What is your future of fulfilment and ops

(11:00) Ridge. Your experience with 3PL

(19:00) Proactive vs reactive strategy and action

(38:00) Digging into consumer IPOs

(01:01:00) 2023 strategy for Matt

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Visit Northbeam

Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.

Northbeam (Partner)⁠

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

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Sean (Host)

Jason (Host)

Matt (Host)

Mike (Guest)

Finn (Producer)

Northbeam (Partner)

Show Breakdown

Part 1:

Part 2:

Part 3:

Part 4:

Part 5:

Part 7:

Part 8:

Part 9:

Part 10:

We Rise Together