Optimal Work Daily - Career, Productivity and Entrepreneurship

Erin Blaskie talks about what to do instead of underusing your content.

Episode 077: You're Probably Underusing Your Content. Here's What to Do Instead by Erin Blaskie

Erin Blaskie has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change. She is a TEDx speaker and a Google Certified Speaker and speaks all around the world.

The original post is located here: https://www.erinblaskie.com/blog/youre-probably-underusing-your-content-heres-what-to-do-instead

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James Altucher shares two stories about Google that we can all learn from.

Episode 076: Two Stories About Google We Can All Learn From by James Altucher

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time.

The original post is located here: https://jamesaltucher.com/blog/two-stories-about-google-we-can-all-learn-from/

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Matt Wolfe of Evergreen Profits tells you how to build a targeted direct mail marketing list while growing your email list.

Episode 075: How To Build A Targeted Direct Mail Marketing List While Growing Your Email List by Matt Wolfe of Evergreen Profits

Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely LOVE showing people how simple it really is to get seen online in competitive industries. They get pumped up to share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency).

They started in business together 13 years ago and haven't stopped learning, testing, and scaling since.

They also started their podcasting career in 2010 and it's been their passion ever since. Now they have a fast growing digital marketing podcast called Hustle and Flowchart. It gives listeners an opportunity to learn uncommon ways to live and work that allow for a happier and more profitable life.

Today, Matt & Joe focus on growing their show, putting a ton of free value into the world, and investing and advising in digital businesses and podcasts.

The original post can be found here: https://evergreenprofits.com/grow-a-direct-mail-marketing-list/

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Steve Pavlina talks about how to beat the competition. This is part 2 of 2.

Episode 074: [Part 2] How to Beat the Competition by Steve Pavlina on Competitive Advantage

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2008/02/how-to-beat-the-competition/

Visit Me Online at OLDPodcast.com

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Steve Pavlina talks about how to beat the competition. This is part 1 of 2.

Episode 073: [Part 1] How to Beat the Competition by Steve Pavlina on Competitive Advantage

Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows.

The original post is located here: https://www.stevepavlina.com/blog/2008/02/how-to-beat-the-competition/

Visit Me Online at OLDPodcast.com

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Seth Godin discusses scarcity in his first post with OSD.

Episode 072: Scarcity by Seth Godin

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

The original post is located here: https://seths.blog/2008/07/scarcity/

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Margo Aaron of That Seems Important on how to rid yourself of expectations and self-sabotage.

Episode 071: How To Quash The Pressure Of Expectations and Defeat Self-Sabotage by Margo Aaron of That Seems Important

Margo Aaron is a proud graduate of Emory University, Columbia University and altMBA where she won the prestigious Walker Award. In 2017 she founded The Arena, the first virtual coworking space for solopreneurs. She's a regular contributor to Inc and lives in Jersey City as a Daywalker.

The original post is located here:

https://www.thatseemsimportant.com/marketing/self-sabotage/

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Nick Loper tells us how to cultivate the most important skill for entrepreneurs.

Episode 070: The Most Important Skill for Entrepreneurs (and 7 Ways to Cultivate It) by Nick Loper of Side Hustle Nation

Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too.

The original post is located here: https://www.sidehustlenation.com/creativity/

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Derek Sivers talks about the differences in fragile and robust plans as well as the value of human intervention.

Episode 069: Fragile Plan vs Robust Plan AND Human Intervention as a Competitive Advantage by Derek Sivers

Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education.

He is a frequent speaker at the TED Conference, with over 5 million views of his talks.

Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories.

The original posts are located here:

https://sive.rs/robust & https://sive.rs/hi

Visit Me Online at OLDPodcast.com

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Christine Comaford shares the five mistakes companies make during downturns.

Episode 068: Five Mistakes Companies Make During Downturns by Christine Comaford of Smart Tribes Institute

Christine Comaford is a Leadership and Culture Coach who specializes in applied neuroscience, which helps her clients achieve tremendous results in record time. She is a human behavior expert, a leadership columnist for Forbes.com, and the New York Times bestselling author of Power Your Tribe, SmartTribes and Rules for Renegades.

The original post is located here:

https://smarttribesinstitute.com/five-mistakes-companies-make-during-downturns/

Visit Me Online at OLDPodcast.com

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