Optimal Work Daily - Career, Productivity and Entrepreneurship

Nir Eyal shares strategies copywriters use for mass persuasion and questions the process. Episode 305: Mass Persuasion One User at a Time by Nir Eyal (Product Design & Marketing). Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here:  and  Thank you to ZipRecruiter for sponsoring! Listeners of O.L.D. can post jobs on ZipRecruiter for FREE! Just go to:

Neil Patel shares 16 strategies to keep your small business organized. This is Part 1 of 3. Episode 301: 16 Strategies to Keep Your Small Business Organized in 2018 and Beyond - Part 1 by Neil Patel (Tools for Small Businesses). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:  and  This episode is proudly sponsored by DesignCrowd! Get $100 off your first design project with the coupon code OPTIMAL:

Neil Patel shares how to construct a profitable webinar sales funnel from scratch. This is Part 1 of 3. Episode 251: How to Construct a Profitable Webinar Sales Funnel from Scratch - Part 1 by Neil Patel (Marketing Secrets for Businesses). Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. The original post is located here:   & in ! and

Nick Loper of Side Hustle Nation shares 10 questions to help you choose your best ideas to more forward with. This is Part 2 of 2. Episode 243: Too Many Side Hustle Ideas? Here are 10 Questions to Help You Choose Your Best Option - Part 2 by Nick Loper (Biz Ideas). Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too. The original post is located here:   & in ! and

Nick Loper of Side Hustle Nation shares 10 questions to help you choose your best ideas to more forward with. Episode 242: Too Many Side Hustle Ideas? Here are 10 Questions to Help You Choose Your Best Option by Nick Loper - Side Hustle Nation. Nick Loper of Side Hustle Nation is an entrepreneur involved in a variety of projects. He started the website because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? He used to work full-time for a giant corporation, but built his business during the night and weekends... and you can do it too. The original post is located here:   & in ! and  Get a free 30-day trial of LinkedIn Learning today:

Steve Pavlina shares why it's important to make a 5-year commitment to your new project. Episode 241: 5-Year Commitments by Steve Pavlina (Efficiency & Productivity). Steve Pavlina is widely recognized as one of the most successful personal development bloggers on the Internet, with his work attracting more than 100 million visits to his website, StevePavlina.com. He has written more than 1300 articles and recorded many audio programs on a broad range of self-help topics, including productivity, relationships, and spirituality. Steve has been quoted as an expert by the New York Times, USA Today, U.S. News & World Report, the Los Angeles Daily News, Self Magazine, The Guardian, and countless other publications. He's also a frequent guest on popular podcasts and radio shows. The original post is located here:   & in ! and

James Altucher read 1000 motivational business posts on social media but has a take of his own. Episode 240: I Read 1,000 Motivational Posts On Social Media. Here's What Happened Next by James Altucher (Social Media Marketing). James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and says he failed at 17 of them. He has published 11 books, and is a regular contributor to The Financial Times, TechCrunch, and The Huffington Post. USA Today named his book Choose Yourself one of the 12 Best Business Books of All Time. The original post is located here:   & in ! and

Erin Blaskie shares why it's so important to reuse and repurpose your content. Episode 239: You May Be Underusing Your Content (Here's What To Do Instead) by Erin Blaskie (Repurpose Your Blog Articles and Videos). Erin Blaskie has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change. She is a TEDx speaker and a Google Certified Speaker and speaks all around the world. The original post is located here:   & in ! and

Guest author Janet Choi with Nir Eyal shares how to trigger product usage that sticks. Episode 238: How to Trigger Product Usage That Sticks by Janet Choi with Nir And Far (How to Boost Sales and Customer Engagement). Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here:   & in ! and

Kate Erickson of Entrepreneur On Fire shares a story of getting out of her comfort zone. Episode 237: What's Your Entrepreneurial Stretch by Kate Erickson of Entrepreneur On Fire (Getting Out of Your Comfort Zone). Kate Erickson joined John Lee Dumas and the EOFire team in April 2013 as the Content Creator. Since then, she's grown to consider herself the overall Implementer of all things at EOFire. Over the past several years at EOFire, she has uncovered new passions. Her most recent: helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow. The original post is located here:   & in ! and