In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search already leverages existing SEO practices, while diversifying to other platforms creates additional visibility opportunities. Walrath predicts established search players will continue gaining market share, highlighting how younger demographics' search behaviors are reshaping discovery patterns and reducing Google's dominance. Show Notes

Connect With: 

• Michael Walrath: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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