OPTIMIZE with Brian Johnson | More Wisdom in Less Time

We’re on a roll with the whole “embrace challenges on your epic quest!” theme so how about one more +1 on the subject? Malcolm Gladwell wrote a great book called David and Goliath in which he walks us through some fascinating stories that demonstrate the fact that sometimes what we perceive to be our greatest weaknesses can actually be turned into our greatest strengths. Scientists call these “desirable difficulties.” Imagine that, difficulties that are desirable.

What do you think is the most important, underappreciated muscle in your body? Think about that for a moment. What’s your guess?

Teresa Amabile is the Director of Research at Harvard Business School. It’s pretty much impossible to read a book on business, creativity, or happiness at work and not run into her research. She wrote this book with her husband, leading developmental psychologist Steven Kramer. In it, we learn the secret of joy, engagement and creativity at work. Hint: Small wins! On (important distinction) meaningful stuff.

First: Welcome to our 100th +1. It’s a special milestone. Kinda excited about it.

Atul Gawande is a surgeon, writer, and public health researcher. He’s also an extraordinary, best-selling author of a number of books. Short story: Want to get things right? Use a checklist. Sounds too silly to work but… It does. Period.

In our last few +1s, we’ve been chatting about reaching the Peak of our potential. What’s the alternative? Well, did you know that the Latin root of the word mediocre LITERALLY means to get stuck in the middle of a rugged mountain? Yep.

For those of you in the States celebrating today, Happy Independence Day. For everyone else around the world, Happy 4th of July!

I planned to read this book since Cal Newport referenced it in Deep Work. I finally did so in preparation to teach Productivity 101. It’s fantastic. If you’re a business leader or entrepreneur I think you’ll particularly enjoy it. Big Ideas we cover include the 4DX, the whirlwind, your Wildly Important Goals, Lag vs. Lead measures, the power of keeping score, and avoiding the blackhole of the magnificently trivial.

Imagine this: It’s your first day of art class. You signed up for an intro class on pottery. (Nice! Go you!) The teacher does something a little weird. He points to one half of the class and says, “On the last day of class I’m going to bring in a bathroom scale. You guys will get an ‘A’ if you produce 50 pounds of pots. A ‘B’ for 40 pounds. 30 pounds gets you a ‘C.’”

Peter Drucker is considered the father of modern management. This book was originally published in 1967. It’s *remarkably* well written and lucid. And, of course, packed with Big Ideas on how to optimize our effectiveness.