BJ Fogg founded the Behavior Design Lab at Stanford University. He is one of the world’s leading authorities on the science of behavior change. In this book, he introduces us to the core elements of his Fogg Behavior Model as we learn that habit change doesn’t need to be as hard as we make it. As BJ tells us: “We are not the problem. Our approach to change is. It’s a design flaw—not a personal flaw.”

Matthew Walker is one of the world’s leading neuroscientists and sleep experts. He’s a professor at UC Berkeley (and former professor at Harvard) who has spent decades studying why we sleep and how to, as per the sub-title of this book, unlock the power of sleep and dreams. As you know if you’ve been following along, I’m a HUGE advocate of Optimizing our sleep as a fundamental practice in Optimizing our lives.

As you know if you’ve been following along, I love Abraham Maslow and feel a deep kinship to him and his work. We have featured two of the books he published during his lifetime: Toward a Psychology of Being and Motivation and Personality. Although this book has only ONE review on Amazon and I could only buy a used copy of it, I knew I’d love it.

In our last +1, we chatted about the fact that your food label might be lying to you by stuffing a few variations of cancer candy (aka sugar) into your jam so “SUGAR” doesn’t make its way to the top slot.

In our last +1 I mentioned the fact that I recently read Mark Hyman’s new book Food Fix. It’s a powerful look at the dysfunction of our food system and “How to Save Our Health, Our Economy, Our Communities, and Our Planet—One Bite at a Time.”