OPTIMIZE with Brian Johnson | More Wisdom in Less Time

In our last +1 we had fun exploring the origin story of WD-40. As you may recall, our super-lubricant was named after the number of attempts it took for its creator to figure out a viable concoction to prevent corrosion.

A couple +1s ago, we hung out with a world-class Ferrari pit stop crew and took a moment to celebrate all the people in OUR pit stop crews while committing to stepping up our pit crew games for those we’re blessed to serve. Today I want to talk about WD-40.

In our last +1, we talked about Ferrari-Optimizing Pit Stops and celebrated the people in OUR crews while committing to showing up as powerfully as we can for all the people whose crews we're blessed to be in.

In our last +1, we talked about getting more clarity on your destiny while Optimizing your vehicle so you can reach your destination in style. I suggested we consider spending some time in the Optimize Service Center for a little vehicle fine-tuning.

In our last +1, we talked about Joshua Rosenthal’s wisdom that “Health is a vehicle, not a destination.”  Of course, we reflected on the fact that OPTIMIZING is also a vehicle, not a destination.

Joshua Rosenthal created the Institute for Integrative Nutrition—one of the leading health coaching certification programs in the world. In fact, he coined the phrase “Health Coach” and his organization has certified an astounding 100,000+ coaches around the world (including Alexandra!).

Way back in the early days of our +1 Optimizing together, we talked about the fact that our limbic systems evolved to deal with a single lion roaring at us at a time.

Sam Harris is a very smart and very wise man. As you may know, he’s part neuroscientist, part philosopher, part mystic. In his great book Waking Up he makes a very important distinction, I’d like to talk about Today.

In our last +1, we enjoyed some zigs and zags with Ralph Waldo Emerson and talked about the importance of maintaining self-trust in the midst of inevitable setbacks and lack of clarity/confusion.

In our last +1, we talked about the fact that life is rarely never one perfectly beautiful, geometrically progressive staircase to the moon. Today I’d like to shine a brighter light on that reality. Let’s invite Ralph Waldo Emerson to the Optimizing party.