OPTIMIZE with Brian Johnson | More Wisdom in Less Time

In our last +1, we had fun with our virtual Optimus Medallion. The first batch of medallions hot off the Optimize mint (hah!) will be shipped to our Coaches soon (and available for all Optimizer pockets shortly thereafter).

As we prepared for our inaugural Optimize Coach program, we were thinking about some cool stuff we could send our Coaches that would symbolize our commitment.

Concluding our quick tour through How to Walk on Fire (aka How Bad Do You Want It?), let’s talk about one more “coping strategy” for rocking it. It’s called “The Audience Effect.”

We’re kinda on a roll with our Fire Walk to our ultimate potential so I say let’s keep going. But first, it’s important to make this (very!) important point: You know that metaphorical wall that represents your ultimate potential? The one on the other side of all those burning hot pain-coals?

Continuing our exploration of how to endure the pain of walking over burning (psychological) coals in pursuit of the upper limits of our potential, let’s talk about one of Matt Fitzgerald’s recommended “coping strategies” to Optimize our perception of effort and get closer to that wall of our potential.

In our last +1, we checked in on how bad you want it and talked about some of your favorite coping strategies to Optimize your relationship to your perception of effort so you can come closer to actualizing your potential and truly giving us all you’ve got before you give up. (That’s an Optimizing mouthful!)

Matt Fitzgerald wrote a great book called How Bad Do You Want It? It’s a great addition to the sports-as-a-portal-into-enlightenment-mental-toughness series that investigates WHY we stop before we’ve given our absolute best athletic performance. (Of course, as always, the same general wisdom applies at LEAST as much to life as to sports…)

In our last couple +1s, we’ve been having fun with Alden Mills and his big legs. (Hah.) We learned that the key to being unstoppable can be captured in the simple acronym UPERSIST as we munched on some reasons to believe in ourselves. Today I want to talk about another fun idea.

In our last +1, Emerson and I chatted about how to Be Unstoppable via Alden Mills’s eight actions delivered via his acronym UPERSIST. Remember them?

In our last +1, we talked about you feasting on your Hero Bars—using memories of your past success as fuel to walk through fear doors today.