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Ready to revolutionize your business strategies? Dive headfirst into the magic of the 80-20 rule with Perry Marshall, one of the world's most expensive business strategists. He unveils how 80% of results stem from just 20% of effort and shares his unique perspectives on what it means to be fractal, the power of the tactical triangle, and the concept of espresso machines as a metaphor for boosting revenue.

In the bustling world of marketing, it's the survival of the smartest. That's where Perry Marshall steps in, guiding us through the four crucial elements that spell the difference between success and failure - traffic, conversion, economics, and the 80-20 levers. We tap into his expertise to discover how to increase revenue per sale through order bumps and upsells, and how to skyrocket conversions by polishing your offer, guarantee, and headline on your sales page. Beyond that, imagine the power of expanding your email list, creating an irresistible lead magnet and propelling it across more platforms.

We also take you behind the scenes of our own experiences with the first version of our Facebook Advertising Book, where the 80-20 rule played a key role as an elimination tool, zeroing in on the best ideas. Perry leaves no stone unturned as we explore how to pick the most effective ideas and avoid wasting time on ones that won't make the cut. We wrap up with the fascinating concept of the espresso machine in business, shedding light on how software as a service companies and course creators can maximize profits through affiliate relationships. Don't miss the opportunity to transform your business approach with Perry’s deep dive into the power of the 80-20 principle.

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