In this episode, Ricardo discusses the standard rhetoric of change in organizations and individuals. While many talk about the need for change, they often struggle to take action. Ricardo emphasizes the importance of understanding the purpose of change and how it benefits individuals and organizations. Without a compelling reason to change, people tend to resist it due to fear of the unknown. Fear can be managed by providing predictability and assurance. The podcast underscores that merely discussing change without a clear purpose and addressing fear won't lead to actual change. Convincing people to embrace change requires a critical sense of urgency and a compelling purpose.

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