Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee.

In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now, with Profasee, he’s pioneering a way for brands to maximize profitability on Amazon through AI-powered pricing automation.

Here’s what we cover in today’s conversation:

• Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table.
• The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time.
• The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage.
• Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy.
• Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing.

Whether you're an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge. 

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