Dave Won is a TEDx speaker, Certified Money Coach® (CMC), former Air Force Captain, and founder of Dave Won & Co. He empowers B2B sales teams to overcome money-blocks and shift their mindset toward confident, value-driven conversations that close higher-value deals. Through his unique blend of coaching and neuroscience-informed frameworks, Dave helps sales professionals uncover deep-seated money beliefs and transform their performance from the inside out.
 

SHOW SUMMARY

In this episode of Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Dave Won, a TEDx speaker, certified money coach, and founder of Dave Won & Co. The conversation focuses on the power of self-awareness in sales—especially when it comes to money beliefs that may unconsciously sabotage performance. Dave shares his journey from scarcity-based thinking to transforming the culture of sales teams by addressing money mindset at its core. The discussion explores how early money stories shape our approach to value-based selling and why authentic, client-focused conversations drive better results.

 

KEY TAKEAWAYS

• Authentic Selling: Building trust and sincerity is foundational to sustainable sales success.
• Mindset Matters: Unconscious money beliefs can act as a ceiling that limits your potential.
• Childhood Influence: Many financial behaviors are rooted in beliefs formed before age seven.
• Discovery is Ongoing: The sales discovery process should never end after the first call.
• Self-Sabotage Awareness: Recognizing and addressing your own limiting beliefs prevents lost opportunities.
• Coaching Matters: Money mindset coaching can unlock confidence and clarity in sales conversations.

HIGHLIGHT QUOTES

You will never outsell your money beliefs. Your money beliefs will act as a ceiling.

Closing the deal doesn’t necessarily mean victory.

It's about identifying the anchor that holds you back to move forward.

Whenever money is involved, people can act irrationally.

 📌 FOLLOW THE CONVERSATION

Connect with Dave:
➡️Dave's LinkedIn: https://www.linkedin.com/in/davewon/
 

Learn more about Darrell and Larry:  

➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

➡️Website: https://www.sellingfromtheheart.net
 

ADDITIONAL RESOURCES

Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!

Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  

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