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Ville describes a scenario where a company assigned a part-time Product Owner (PO) to manage software development. The PO’s inconsistent availability led to poor communication and a lack of feedback loops. Ville explains how this anti-pattern can derail a project and shares tips, such as scheduling regular meetings to ensure that the PO remains actively involved in supporting the team. A strong PO presence is crucial for maintaining alignment and driving product success, and Ville discusses some possible mitigating actions we can take to make sure that even part-time PO’s are available for the team.
Reflection Question:
How can you support a Product Owner who struggles with availability to ensure your team gets the guidance they need?
The Great Product Owner: The Master CommunicatorIn contrast, Ville shares an example of an exceptional PO who excelled at communication and collaboration. This PO consistently collected and shared feedback, held regular one-on-one meetings, and fostered a culture of transparency and understanding. Ville emphasizes that a great PO proactively builds relationships and maintains a consistent cadence of interactions to stay informed and guide the team effectively.
Self-reflection Question:
How can you support your PO so that they learn to communicate and engage with the team better?
[The Scrum Master Toolbox Podcast Recommends]
🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
Buy Now on Amazon
[The Scrum Master Toolbox Podcast Recommends]
About Ville Reijonen
Ville is a seasoned Agilist and pattern enthusiast. He has co-authored two books—one on distributed machine control system patterns and another on Scrum patterns. Ville is passionate about discovering patterns in various contexts and currently works as a freelance coach, empowering individuals and teams by fostering focus and understanding.
You can link with Ville Reijonen on LinkedIn.
By Vasco Duarte, Agile Coach, Certified Scrum Master, Certified Product Owner4.7
179179 ratings
Ville describes a scenario where a company assigned a part-time Product Owner (PO) to manage software development. The PO’s inconsistent availability led to poor communication and a lack of feedback loops. Ville explains how this anti-pattern can derail a project and shares tips, such as scheduling regular meetings to ensure that the PO remains actively involved in supporting the team. A strong PO presence is crucial for maintaining alignment and driving product success, and Ville discusses some possible mitigating actions we can take to make sure that even part-time PO’s are available for the team.
Reflection Question:
How can you support a Product Owner who struggles with availability to ensure your team gets the guidance they need?
The Great Product Owner: The Master CommunicatorIn contrast, Ville shares an example of an exceptional PO who excelled at communication and collaboration. This PO consistently collected and shared feedback, held regular one-on-one meetings, and fostered a culture of transparency and understanding. Ville emphasizes that a great PO proactively builds relationships and maintains a consistent cadence of interactions to stay informed and guide the team effectively.
Self-reflection Question:
How can you support your PO so that they learn to communicate and engage with the team better?
[The Scrum Master Toolbox Podcast Recommends]
🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
Buy Now on Amazon
[The Scrum Master Toolbox Podcast Recommends]
About Ville Reijonen
Ville is a seasoned Agilist and pattern enthusiast. He has co-authored two books—one on distributed machine control system patterns and another on Scrum patterns. Ville is passionate about discovering patterns in various contexts and currently works as a freelance coach, empowering individuals and teams by fostering focus and understanding.
You can link with Ville Reijonen on LinkedIn.

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