Casual Cattle Conversations

Overcoming Today’s Challenges as an American Cattle Rancher


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The United States beef industry is a leader in today’s world and that’s no accident. The industry is filled with proactive individuals spanning from researchers to ranchers. It’s nothing short of exciting to be an American rancher today. Amanda Radke is an example of a rancher, industry leader and innovator in the beef industry. Her experiences as a rancher and speaker allow her to see not only the challenges ranchers face today but also how they overcome them to create successful businesses that will be passed down for generations. Amanda shares her opinions about the challenges the American rancher faces today during this podcast episode.

*The opinions shared in this episode are those of Amanda Radke. They are not intended to be representative of any past, current or future advertisers on the Casual Cattle Conversations podcast.

In this episode, we dive into:

Overcoming the Challenges: Learn how to navigate and overcome the challenges facing American ranchers in today's beef industry.

  • Protecting Your Property: Discover the importance of private property rights in agriculture and how it impacts your ranching business.

  • Connecting with Consumers: Uncover the power of direct-to-consumer beef marketing and its potential impact on your profitability.

  • Navigating Government Mandates: Understand the impact of government mandates on ranching and how to adapt to these changes.

  • Empowering Young Ranchers: Explore innovative strategies for young ranchers entering the industry and how to carve out a successful path in beef cattle production.

    My special guest is Amanda Radke

    Amanda Radke is a fifth-generation rancher from Mitchell, SD. Alongside her husband, Tyler, and their four children, they operate Radke Land & Cattle, an Angus and Limousin seedstock operation. She’s the host of “The Heart of Rural America” podcast and radio show, a syndicated columnist, a western retailer, a consultant with CK6 Consulting, co-owner of the new beef auction company, Bid on Beef, and a children’s book author focused on promoting ag literacy in schools. She currently serves as an appointee on the National Agriculture Campaign Advisory Council, where she provides industry insights to the U.S. House of Representatives Agriculture Committee. Learn more about Radke at www.amandaradke.com.

    The key moments in this episode are:

    00:00:00 - Introduction to Casual Cattle Conversations

    00:03:41 - The Spirit of the American Rancher

    00:06:41 - Amanda's Role in Helping Ranchers

    00:10:30 - Challenges Faced by American Ranchers

    00:13:53 - Impact on Rising Generations

    00:14:28 - Embracing Innovation in the Cattle Industry

    00:15:21 - Navigating Challenges and Opportunities

    00:16:47 - Creating Value for Consumers

    00:21:40 - Empowering Proactive Action

    00:26:58 - Challenges of Land Use and Environmental Impact

    00:28:47 - Future of Carbon Metrics

    00:29:48 - Holding the Line

    00:31:28 - Finding Common Ground

    00:32:37 - Industry Unity

    00:34:24 - Igniting Patriotic Spirit

    Learn more about Breedr: https://www.breedr.co/

    Learn more about Green Cover Seed: https://greencover.com/

    Learn more about RancherMinds: https://www.casualcattleconversations.com/ranchermind-events

    Learn more about Podcast Coaching: https://www.casualcattleconversations.com/podcast-coaching

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    Casual Cattle ConversationsBy casualcattleconversations

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