Episode description:

Are you throwing money at ads without seeing results? Then you're in the right place because in today’s episode, I'm going to talk about paid advertising for coaches, and I'm sharing exactly what you need to have in place before running a single ad!

The first thing you need to know is it's not about spending more—it's about spending smart. I've watched too many entrepreneurs dump thousands into Facebook and Instagram ads before their foundations were solid. That's why I'm walking you through the essential elements you need first: message clarity, offer validation, and a funnel that actually converts organically. I'll explain why your organic strategy matters so much, what metrics actually deserve your attention, and realistic timelines for seeing results (hint: it's not overnight). I'm also sharing the common pitfalls I see coaches make with their ad strategy and how you can avoid them.

Ready to amplify what's already working instead of throwing good money after bad systems? Let's tune in!

Topics covered on Paid Advertising:

• The most important thing you need to know about paid advertising to get faster results.
• How you should approach metrics, and what numbers actually matter.
• What a realistic budget and timeline looks like for testing your ad campaigns.
• Why outsourcing your ads too early might cost you more than money.
• How organic marketing plays into your paid advertising strategy.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program

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Quote:

“ Ads are an amplifier. They're not a miracle worker.” - Carly Hill