The Thriving Therapreneur: Transition from therapist to coach & build a profitable coaching business

Have you ever caught yourself bragging about how long something took you, as if the hours themselves were the accomplishment?

In this episode, I'm breaking down how my seven figure team uses AI employees and custom agents to handle the first 70 to 80% of the work, so the humans on my team spend their time on strategy, relationships, and refinement instead of the blank page.

You'll learn:

• What a task that eats your hours is saying about your systems
• How old programming ties your worth to effort and makes easy wins look suspicious
• What the gender bias stats reveal about how women get judged for using AI
• How my AI employees build sales pages and content in my brand voice before a human ever touches them
• What our two-week team efficiency audit changed about how we work
• How to start delegating to AI for free or $20 a month, even as a brand new business owner
• How mom entrepreneurs can use this same leverage at home with calendars and schedules
• Why the outcome of the work counts more than the hours behind it

If you've been searching for business leverage in the AI era, and a way to work smarter in your online business, this episode is exactly what you need.

To being heard and seen, Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

Join the Therapist to Coach Accelerator Facebook group for live training and cheat sheets on marketing, sales, and adding coaching ethically and legally.

My new book on Money and Motherhood is coming soon, with an entire chapter on rewriting the belief that you have to earn ease. Join the waitlist to be the first to know when it drops.

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

📬Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

🎙️ Ready to Start or Grow Your Podcast?

Visit Juliana Barbati’s website and let her know Carly sent you.

Every year, do you tell yourself Black Friday is for retailers and let the entire window pass your coaching business by?

In this episode, I walk you through a practical Black Friday plan you can execute early. I share why holiday shoppers start as early as October, what to sell, and how to avoid waiting until November to plan your offer.

I break down five ways to sell without discounting your flagship program, including low ticket offers, bonus stacks, and payment plan promotions. I also cover why selling early can help you avoid rising November ad costs and why your email list can outperform social posts.

Here's what you'll discover:

• Why 60% of consumers start their holiday shopping in October
• What to offer when you don't want to discount your signature program
• How a low ticket product and an order bump give lurkers a reason to buy
• What to sell when you have no digital products in the bank
• How capping power hours at five or ten spots gives buyers a deadline
• Why your email list converts better than your social media
• How to sequence your emails from the tease to the cart close
• What to do with the belief that selling during the holidays is inappropriate

You can run this with an offer you already own and the email list you already have, as long as you start building the plan now instead of the week of. Grab your notes app, pick one of the five options, and put your sale dates on the calendar before the buying window opens.

To being heard and seen, Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

Join the Therapist to Coach Accelerator Facebook group for live trainings and cheat sheets on marketing, sales, and adding coaching to your practice ethically and legally.

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

👥 Connect With Carly on Instagram

📬Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

🎙️ Ready to Start or Grow Your Podcast?

Visit Juliana Barbati’s website and let her know Carly sent you.

Are you ready to move off insurance panels but afraid clients who ask whether you take insurance are going to walk away?

This week, I'm joined by Maria Lulo, the CEO of Mentaya, who joined the company as its first non-engineering hire and worked her way up to running it, and who spends her days talking with private practice therapists about how they get paid.

Maria shares Mentaya’s founding story, why many mental health companies sacrifice therapist rates and autonomy, and how she divides out-of-network benefits into conversion and retention.

In this episode, you'll learn:

• Why there's never going to be a good time to leave insurance panels
• How out of network therapy gets reimbursed once a client meets her deductible
• Why private pay therapy rates create sticker shock, and how to get ahead of it
• What happens to a superbill after you hand it to a client at the end of the month
• Why money is usually behind it when a client drops from weekly to monthly
• Where Maria thinks Mentaya's data is pointing next

When you can explain out of network billing in plain terms, you protect your full rate, you keep people in care longer, and you build a therapy practice that pays you what your work is worth.

Listen now,

Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

Ready to stop losing clients to insurance headaches? Head to Mentaya and join for free and check out their instant benefits calculator. Use the code CARLY60 to get your first two months free.

Curious how it all works? You can join one of Mentaya's daily demos and see the whole process for yourself.

Have questions about getting started? Reach out to the Mentaya team directly and they'll walk you through it.

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

📬Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

🎙️ Ready to Start or Grow Your Podcast?

Visit Juliana Barbati’s website and let her know Carly sent you.

What if the work of building wealth doesn't start when you make the money, but the second it hits your account?

Making a lot of money and building wealth aren't the same thing, and the gap between them is where most entrepreneurs lose what they've earned.

In this episode, I walk you through 19 tax strategies and wealth building methods I'm using as a coaching business owner and mom of almost two. I share the exact business structure I operate under, the accounts and deductions I use every year, and how I invest on my kids' behalf so they start adulthood with assets already in their name. I talk about what I'm actively doing, what I'm exploring, and what's on my radar as the business grows, and none of it's complicated. It all comes down to being intentional with money instead of only being good at making it.

You'll discover:

• How the right s corp structure can save seven-figure earners tens of thousands in self-employment taxes
• Why putting your family on payroll, with legitimate roles, becomes one of the smartest decisions for their financial future
• How I use retirement contributions to shelter income and build a nest egg at the same time
• What the Augusta Rule lets you do with your own home for up to 14 tax-free days a year
• Why the HSA is one of the most underrated accounts you own, and how I max mine out
• How writing off travel, education, and mentorship adds up more than you'd expect
• Why proactive tax planning with your EA beats meeting them once a year and getting surprised
• Why I'm watching real estate as a long-term way to shelter income and build assets

If you've been searching for tax strategies, wealth building, and a way to turn a growing online coaching business into a financial legacy, this one will help you ask better questions and spot the tax savings you're probably leaving on the table.

To being heard and seen, Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

📬Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

🎙️ Ready to Start or Grow Your Podcast?

Visit Juliana Barbati’s website and let her know Carly sent you.

Are you a therapist who knows coaching is your next step, but you're stuck wondering what you actually need to get started?

In this episode, I'm joined by Dana Spuck, Erin Smyth, and Michelle Lesesne-De Santis, three therapist coaches who sit in the hot seat and ask me their most burning business questions. Dana asks about the true business essentials for a brand new coaching business and whether a website belongs on the list, Erin wants to know how to nurture and convert leads when chasing people down was never part of her clinical training, and Michelle asks how to narrow a coaching niche when 25 years of experience makes her capable of helping almost anyone. I walk through the order of operations for getting started, why attorney approved coaching contracts protect your license, the difference between inbound lead generation and outbound lead generation, and how choosing one population with one persistent, painful problem takes strangers from cold to sold.

In this episode, you'll learn:

• Why an LLC gives you more protection than staying a sole proprietor
• How to protect your therapy license as you step into coaching
• Why fortune is in the follow up and what it costs you to skip it
• How organic marketing works when you post with strategy and a direct call to action
• What to offer in exchange for an email address so leads continue through your client journey
• Why borrowing someone else's audience is the fastest way to grow from scratch
• Why serving everyone forces you to compete for every audience at once
• How to narrow your niche using skill level, excitement level, and your warm network
• What makes a problem painful enough that people pay to solve it
• How market research, surveys, and coffee chats take the guesswork out of choosing

If you've been searching for how to start a coaching business, a system for converting leads, and a focused online coaching offer you can market every day, this episode is your invitation to build your business in the correct order from the first step. Open your notes app for this one, because these are the questions you would've asked if you were in the hot seat yourself.

To being heard and seen, Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

👥 Connect With Carly on Instagram

Are you wondering how your coaching business is supposed to keep running while you're on leave?

In this episode, I'm walking you through the exact business infrastructure and revenue streams that let my business keep running during my first maternity leave, including a recorded course, a trained team, and a repeatable offer suite. We also look at why business systems and escalation paths matter more than any single launch, how leveraged income is different from passive income, and why your low ticket offers need to build the same trust as your high ticket coaching.

In this episode, you'll learn:

• Why a coaching business shouldn't depend on one person
• What to build before you take an extended leave
• How to create offers that work without live delivery
• Why a trained team changes what's possible in your business
• What to automate so revenue keeps coming in while you're away
• How to move from live launches to a system that runs itself
• Why smaller offers strengthen your client journey
• What escalation paths make your team actually work
• How to build online coaching that scales past your calendar
• Why batch content keeps your audience engaged without new work

You don't need to have every system perfect before you step away. When you build the right business infrastructure now, you can protect your revenue, keep your team systems supported, and come back to a lifestyle business that's stronger than the one you left.

To being heard and seen, Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

If this episode hits home, my second book goes even deeper. Join here to get on the list so you're the first to know when it's out.

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

👥 Connect With Carly on Instagram

📬Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

🎙️ Ready to Start or Grow Your Podcast?

Visit Juliana Barbati’s website and let her know Carly sent you.

Are you waiting for the perfect morning routine before you give your business the focus it needs?

In this episode, I share what my mornings and workweek actually look like as a pregnant working mom running a seven-figure company. I talk about why I protect two primary workdays, how I decide what deserves my attention, and how business systems, a team, funnels, email marketing, and business automation allow the company to keep moving when I am not at my desk. I also explain why building a sustainable business has less to do with working more hours and more to do with using the hours you have for the right work.

In this episode, you’ll discover:

• How to stop waiting for perfect conditions before taking action
• Why focused work can produce more than a full day of scattered tasks
• What I prioritize during my two dedicated workdays
• How coaching, creating, and delegating keep me focused on my role
• Why revenue generating activities need to come before branding and busywork
• What supports a scalable business when I step away from my laptop
• How a stronger CEO mindset helps me make decisions in a demanding season
• Why comparison can make limited time look like a business problem
• How the right structure creates more time freedom without requiring a perfect routine

If you are ready to stop using your schedule as proof that your business cannot grow, this episode will show you how to make meaningful progress with the time you already have. Pull up your notes app because this one will help you identify what deserves your attention and what needs to be delegated, automated, or dropped.

To being heard and seen, Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

Listen to Carly’s episode on money-making and revenue-generating activities to identify the tasks that move your business forward and cut the busywork.

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

Ready to Start or Grow Your Podcast?

Visit Juliana Barbati’s website and let her know Carly sent you.

What if your income isn’t being limited by your strategy, but by the money story running underneath it?

The real challenge is not just learning how to make more money. It is becoming the version of you who can charge more, receive more, and hold more without guilt, fear, or self-sabotage.

In this episode, I’m breaking down the subconscious money beliefs that keep therapists, healers, and wellness professionals stuck in undercharging, overgiving, and questioning whether they are allowed to want more. I share how your childhood programming, professional conditioning, and identity around money can quietly shape your client rates, sales conversations, and capacity for growth.

You’ll learn:

• Why your money mindset is not separate from your business strategy
• How childhood money beliefs can keep showing up in your pricing and sales
• Why therapists and healers often carry guilt around premium rates
• How to start identifying the money story running behind your business decisions
• Why money rewiring has to happen before more revenue can fully stick
• How financial freedom starts with feeling safe to receive and hold more money

If you’ve been searching for money blocks, healer income, and a way to build a business that supports you without abandoning your values, this episode is your invitation to stop shrinking around money and start becoming the person who can hold the success you want.

To building something irresistible, Carly

🎯 Take the Next Step

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

Ready to build the coaching business you want with both the inner money work and the outer strategy? Apply for the Coach Intensive here.

Want to see what’s possible when therapists and healers do this work? Read Carly’s client results and case studies here.

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

🎙️ Ready to Start or Grow Your Podcast?

Visit Juliana Barbati’s website and let her know Carly sent you.

Are you a therapist, wellness professional, or service provider who knows you have expertise that could help people, but still unsure how to turn it into a coaching offer that actually makes sense?

In this episode, I’m joined by Jennifer Reinhardt, a nationally recognized real estate investor, educator, and patient advocate, who shares how she turned her real estate expertise into a coaching business. We talk about stepping out from behind referrals, finding her voice online, and building a business that supports the freedom, security, and impact she wanted for her family.

We also explore what changes when you stop waiting to have it all figured out, why visibility feels so scary, how Jennifer simplified her message, and how her lived experience became part of what makes people trust her.

In this episode, you’ll learn:

• How Jennifer went from real estate expert to coaching business owner
• Why being great at your work is not the same as knowing how to package it
• What made visibility feel so hard, even with years of experience
• What therapists and service providers can learn from someone outside the therapy world
• Why the right support helps you move faster with more clarity
• How to start building a coaching business around your real life, not someone else’s model

You don’t have to wait for the perfect niche, offer, or confidence to get started. When you turn your expertise into a clear coaching business, you create more opportunities, stronger financial stability, and a business that supports the life you want.

To being heard and seen,

Carly

Take the Next Step

Join the FREE 5-Day Workshop | AUGUST 10-14 (Live Experience) | Escape the Therapy Grind & Build Your Coaching Business

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

Visit realestateambitions.com to learn more about Jennifer’s real estate coaching

Listener Giveaway

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

Visit Juliana Barbati’s website and let her know Carly sent you.

Are you watching the online coaching space shift and wondering why the strategies that worked a year or two ago are not landing the same way now?

If AI marketing, more content, and slower-to-trust buyers have made your coaching business harder to sell, this one’s for you.

In this episode, I’m walking you through the market shifts shaping online coaching, from AI generated content and digital minimalism to personal brand, relationship capital, low ticket offers, and what builds trust before high ticket sales.

In this episode, you’ll learn:

• How AI marketing is changing what buyers expect from coaches
• Why selling information is no longer enough in an online coaching business
• How to use social proof marketing to make your results easier to believe
• Why your personal brand needs conviction, specificity, and a clear point of view
• Why relationship capital is becoming one of your most valuable business assets
• What role low ticket offers can play before someone invests in high ticket coaching
• Why business growth now requires trust, proof, community, and stronger positioning

You do not need to panic, post more, or rebuild your entire coaching business overnight. When you understand where the market is moving, you can make smarter decisions now, strengthen the trust around your work, and position yourself as the coach your buyers remember when they are ready to invest.

To being heard and seen, Carly

🎯 Take the Next Step

Join the FREE 5-Day Workshop | AUGUST 10-14 (Live Experience) | Escape the Therapy Grind & Build Your Coaching Business

Grab my free 23-page Cash Injection Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier sales

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

🎉 Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

🗒️ Learn from Carly

• Try Carly AI
• Explore Carly’s Coaching and Support Options
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

🎙️ Ready to Start or Grow Your Podcast?

📬 Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

Visit Juliana Barbati’s website and let her know Carly sent you.