The Thriving Therapreneur: Transition from therapist to coach & build a profitable coaching business

What if the thing keeping your business stuck is not a lack of strategy, but too many strategies?

If you are a visionary entrepreneur, your brain is probably always scanning for the next idea, the next offer, or the next “this is what’s working now” strategy.

In this episode, I break down how your visionary brain can shift from your greatest asset into your biggest distraction, and what successful therapist business coaches continue to prioritize to create lasting business growth while everyone else keeps pivoting.

In this episode, you'll learn:

• Why shiny object syndrome feels so convincing, especially when your current strategy is asking you to be patient, consistent, and emotionally regulated
• How to tell the difference between a real opportunity and your visionary brain trying to escape the fundamentals
• Why clear messaging, a simple sales process, and consistent visibility still work, even if the internet keeps trying to make them sound outdated
• Why your clinical background is the foundation of real thought leadership and why most therapist business coaches underestimate it
• Why staying in your lane may be the exact leadership move your business needs next

If you have been feeling scattered, second-guessing your strategy, or wondering if you need to burn everything down and start over because someone on Instagram said the old way is dead, this episode is your loving call-in.

To being heard and seen, Carly

Join the FREE 5-Day Workshop | JUNE 22-26 (Live Experience) | Escape the Therapy Grind & Build Your Coaching Business

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

Are you still carrying your business entirely in your head?

If you have been watching other online coaches grow faster and wondering what you are missing, a lot of it comes down to one shift that most people keep putting off.

In this episode, I share the ai for small business tools I use in my day to day workflows as a busy mom in the ai renaissance who does not spend all her time at a laptop. I talk about what using ai in business has actually changed for me, the time freedom it gave me, and what I wish I had known sooner.

In this episode, you’ll discover:

• How to work smarter with workflows that keep you focused on the work only you can do
• What business automation actually looks like inside a coaching business that is actively growing
• How ai productivity can give you back hours without adding more to your plate
• How to use Claude as a beginner, including the simple starting point that made everything click for me
• Which ai tools for coaches I actually use for content creation, SOPs, CRM, and podcast planning

If you’re ready to stop doing everything on your own, this episode will give you a tangible starting point and a clearer picture of what your business can look like on the other side of that decision. Pull up your notes app because you are going to want to write this down.

To being heard and seen,

Carly

Join the FREE 5-Day Workshop | JUNE 22-26 (Live Experience) | Escape the Therapy Grind & Build Your Coaching Business

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

What if working harder is not actually the answer to grow your coaching business?

In this episode, I break down the difference between busy work and the money making actions that actually create results, and why effort alone is not leading to momentum for a therapist coach. I also share what a Cash Blitz is and how it's helped my clients achieve their revenue goals without working more hours.

In this episode, you will learn:

• Why productivity can keep you stuck (and how to spot it)
• The role of business visibility when making offers that move your coaching business toward strategic growth
• How to spot efforts that are revenue generating and know the perfect system to schedule them in your calendar
• How a simple time audit can show you exactly where your hours are going each week
• What many coaches and therapists miss when it comes to getting clients consistently

The money making strategy we want as coaches is hidden in our calendars. This episode will offer the first step to seeing them more clearly.

To being heard and seen, Carly

Join the FREE 5-Day Workshop | May 11–15 (Live Experience) | Escape the Therapy Grind & Build Your Coaching Business

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

When business ethics and moral values are high but entrepreneur growth is on a plateau, how does one keep a consistent revenue stream without losing sight of why they started the business?

In this episode, I break down why so many coaches and therapists avoid DM outreach to potential clients as their sales strategy even when they deeply believe in the work they do. And a lot of it comes down to one misunderstood idea about what service-based selling really is.

We look at how sales strategy and business ethics can and should work together, what non-salesy outreach looks like in practice, and why understanding what your potential clients need matters when building steady entrepreneur growth.

In this episode, you’ll learn:

• How a DM to a potential client help generate consistent revenue without the pressure-filled pitch
• Why follow-up messages matter and how to do it without sounding desperate
• How DM outreach, email funnels and inbound systems support long-term client trust
• How to balance business ethics and conversion strategy when increasing your income goals
• Writing a non-salesy DM outreach message that turns your pitch into the solution people are willing to pay for

Selling does not have to always feel like asking people for their money. When you see it and practice it as genuine service, it will become one of the most generous ways you lead people toward the help they needed yesterday.

To being heard and seen, Carly

Join the FREE 5-Day Workshop | May 11–15 (Live Experience) | Escape the Therapy Grind & Build Your Coaching Business

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

What if the reason your coaching business is not growing, and your therapist income still feels unpredictable, has nothing to do with your expertise?

In this episode, I share the business framework I use to help people create real momentum, and why so many therapists feel like they are doing everything right but still not seeing results with their therapist marketing.

We look at what might be missing behind the scenes, where opportunities are quietly being lost across the client journey, and what needs to shift if you want more consistency without doing more.

In this episode, you’ll learn:

• How to audit your current marketing, strengthen your content, and see what is actually working
• Why your email list matters so much, and how it helps with building trust with clients
• How to turn the opportunities already sitting in your DMs into real client momentum through better sales conversations and a stronger follow up proctess
• How free content can either build trust or keep people stuck, and how to turn it into consistent coaching leads

If you have been craving a simpler way to market your work, create consistency, and build a strategy that actually leads to revenue, this episode will show you where to focus next.

To being heard and seen, Carly

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

In today’s episode, I’m breaking down what’s really keeping you from consistent clients—even if you’re doing a lot right. We’re looking at your client journey, your messaging, and why email marketing, social proof, and a simple conversion formula matter more than you think.

Here’s what you’ll take away:

• Identify growth gaps
• Posting ≠ conversions
• Sharpen messaging
• Convert leads with follow-up

You can be doing all the things and still feel stuck—but most of the time, it comes down to gaps in your conversion formula.

Want Part 2 of this series? Grab it here

To being heard and seen, Carly

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

What happens when your work as a therapist still matters, but your current business model no longer supports the life you want? A life of flexibility and abundance is waiting for you once you decide to evolve.

There comes a point when even successful therapists realize that a full caseload is not always the answer. You can love your work and still want more space, more creativity, and more stability.

In this episode, I share the “messy middle” of my own transition and the identity shift that came with it. I talk about the fears I had to face, the beliefs I had to work through, and the steps I took to protect my license while creating a legal framework that supported growth. I also walk through how I built the right legal structure so my next chapter felt solid, ethical, and fully aligned.

Today, I’m bringing you into:

• Creating revenue streams that support more freedom and long-term stability
• Using your clinical skills and clinical knowledge in a way that opens new possibilities
• Understanding why coaching for therapists can be a natural next step for clinicians who want to expand their impact
• Seeing how coaching for clinicians can create a path that feels both creative and grounded
• Learning what sets ethical coaching apart in a crowded space of online coaches

If something in you knows your current path is no longer enough, this episode will help you see what it takes to expand your work and create a career that fits the life you actually want.

To being heard and seen, Carly

Join the Workshop for Licensed Therapists | April 21 | 2:00 PM ET

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

Have you ever stalled your business growth because you were afraid one small gap in risk management could put your license at risk? That hesitation is more common than you think. Many clinicians stay in research mode while they try to get clear on their business structure.

In today’s conversation, I will walk you through what creates license security as you build a coaching business alongside your clinical work. You will get a clear view of what needs to be in place so you can move forward with confidence and support license protection over time.

I will also talk about the difference between therapy and coaching using medical necessity criteria, so it becomes easier to define what belongs inside a coaching container. With that clarity, it becomes easier to keep services separate, prevent dual relationships, and maintain strong professional boundaries.

There is guidance on approaching marketing credentials in a way that reflects your clinical background without creating mixed expectations. This supports credential protection and builds trust with your audience.

In this episode, you will learn:

• Practical ways to strengthen decision making that supports long term license safety
• The importance of keeping services and operations clearly separated
• Key elements to include in your contract templates to clarify expectations

For a therapist coach, this episode lays out a clear foundation to build from with clarity and confidence to take your next steps in your coaching journey.

To being heard and seen,

Carly

Join the Workshop for Licensed Therapists | April 21 | 2:00 PM ET

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing. Use code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

Why is it that your cash flow and clinical skills are hitting record highs, yet your personal bank account still feels like it’s stuck behind an invisible glass ceiling?

In this episode, I’m joined by Maren Londahl-Smidt, an LCSW and Profit for Keeps® Certified Coach, who built a thriving business that generated $20k in just five months. We unpack how she transitioned from a full-time therapy caseload into alternate income streams without burning out or losing her identity as a clinician.

We also break down the system automation tools that help you buy back your time, along with the role of niche clarity when shifting from therapist to coach. Maren shares how to move past money shame and build true financial clarity, so you know exactly what your take home pay looks like each month. If you’re ready to grow your coaching business and operate like a CEO, this conversation will give you a clear path forward.

We talk about how to:

• Manage money inside a service-based business with clarity and consistency
• Turn your expertise into a high-value offer that supports long-term business growth
• Use automation to reduce manual work and create more time freedom
• Build a structure that aligns your income with your lifestyle and long-term goals
• Organize your money to improve stability and reduce stress around inconsistent income

If you’ve been looking for a way to grow while protecting your energy, this episode offers a grounded and practical starting point.

To being heard and seen,

Carly

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Connect with Maren Londahl-Smidt

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.

Ready to move beyond clinical work as a therapist?

In this conversation, I’m joined by Nicholas Makris, a licensed clinician who shares how he used lead magnets and a clear brand voice to build a community for pre-licensed professionals.

Nicholas and I talk about the mindset required to grow beyond the therapy room and how he moved through imposter syndrome that often shows up in the therapist coaching space. He shares the marketing strategy that helped him stabilize his coaching business after early setbacks with ads.

We also walk through how he and his cousin built structure behind the scenes by refining their business workflows, allowing them to create an online coaching program in just a few hours by focusing on what their audience actually needed. He explains how he uses AI to stay consistent, apply proven copywriting frameworks, and develop aligned digital offers that support long-term growth.

In this episode, you’ll learn:

• What to focus on during a coaching program launch to support early traction.
• Why strong messaging supports a clear email marketing system.
• How to expand your revenue streams in a way that feels aligned.
• What it takes to turn clinical experience into a scalable offer.

This conversation will show you how to use your existing skills in a way that supports both impact and income.

To being heard and seen,

Carly

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

If you’ve been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing. Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Connect with Nicholas Makris:

Instagram

Registered Intern Roadmap

Enjoyed the podcast? Get even more on my Substack: written breakdowns, AI systems, and what's working behind the scenes.