Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi.

In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It’s been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns.

Talking Points

Putting together the Widest Net framework

Pam’s variation of the customer avatar exercise

Understanding your ecosystem

The Accordion principle and setting boundaries

Beginning a business with a mission statement

Fostering the right business relationships

Finding your ‘Peanut Butter and Jelly’ partners

Quote

"Running a business is always a team sport."

Helpful Links

‘Widest Net’ by Pamela Slim

K’é Main Street Learning Lab

Episode 103: The Unmistakable Srinivas Rao

Episode 388: Mike Michalowicz talks about Getting Different

You Need A Budget

‘Quiet’ by Susan Cain

PamelaSlim.com

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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