To build deep connection and intimacy, regardless if it is a trip to Cuba, a partnership or someone we align with on the internet, we need a level of mutual vulnerability and reciprocity, not a one sided performance.

Cuba was....something. Drawing from my recent trip there and the discomfort of experiencing something curated rather than real, I really wanted to share how this experience relates to this new found influencer status on social media and how true connection requires mutual vulnerability, not one-sided performance.

I unpack the idea of connection: what it really is, and what it isn’t. We dive into parasocial relationships, why they form, how they can quietly disconnect us from ourselves, and how to engage with creators, and each other, in healthier, more human ways that foster self-trust, reciprocity, and genuine connection.

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