Think interior design is just about picking pretty furniture? Think again—your return on investment might depend on it.

In this solo episode of Cash Flow Positive, Kenny Bedwell reveals why the speed of your short-term rental launch is one of the most critical—and commonly overlooked—factors in maximizing profit. He shares a personal story of how delays during the design process cost him thousands in holding fees and lost revenue, and walks listeners through how to avoid making the same mistake.

Kenny breaks down the real financial impact of slow timelines, how to vet designers for efficiency and market alignment, and why identifying your guest avatar should come before any décor decisions. You’ll also learn how to communicate clearly with designers, set firm expectations, and ensure your property is not just beautiful, but bookable.

Whether you're launching your first STR or scaling a portfolio, this episode will shift the way you think about design, timelines, and how to protect your bottom line from the start.

Ready to turn design delays into revenue wins? Subscribe now and discover more strategies that make your STR cash flow faster. If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review. Listen now and enjoy!

In This Episode You'll Learn:

• Why launching quickly is crucial to maximizing STR profitability
• How holding costs during the design phase can hurt your returns
• What to ask your designer before hiring them
• Why timelines, clarity, and accountability matter more than you think
• How to ensure your designer incorporates what actually attracts guests to your area
• The danger of creating generic, forgettable spaces that appeal to no one
• How to ensure your designer reflects what actually draws guests to your area
• And much more…

Disclaimer: 

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of the Cash Flow Positive podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.