What would it be like to be a fly on the wall in a room with e-commerce leaders discussing the ingredients of success? You don’t have to wonder! On this episode of The Amazing Seller, you’ll hear part one of a two-part series with key e-commerce entrepreneurs as they discuss their journeys toward success, how to validate products, picking a strategy, lessons learned in failure, and much more! You will need a pen and some paper for this episode to catch all the helpful insight that these leaders bring. Also, make sure you keep an eye out for part two of this series, you don’t want to miss it!

Everyone Starts Somewhere

Does it feel like you’ll never reach the heights of success that leaders like Scott have reached in their e-commerce businesses? Do you think that these leaders have some special edge that you don’t? On this episode of The Amazing Seller, you’ll hear how several e-commerce industry leaders got their start in the marketplace and it's not as glamorous as you might think. Don’t put these guys on a pedestal, they had to work through their own failures and difficulties just like you. Learn from their story and push through adversity to find your own journey toward success!

Identifying a product to sell

How do you find the best product to sell online? What methods do you use to validate that product and make sure it will provide you with profit potential. Should you spend time checking the marketplace, researching existing products that consumers are unhappy with, or should you build a brand and start cementing yourself as the expert in that field? On this episode of The Amazing Seller, you’ll hear from entrepreneurs and business leaders who walk through the product validation process. If you are looking for your first product or for your next one, this is the episode that you’ll want to take notes on!

Find a Strategy that works for you

There are a couple of schools of thought when launching a new product in the e-commerce space. Which strategy is the best fit for you? On this episode of The Amazing Seller, you’ll hear from e-commerce leaders who break down their approach to selling a product online. Find out how they would market the product, build a brand, and find their audience. If you are just getting started and want to know what different approaches work in the e-commerce arena, then you don’t want to miss this episode!

Lessons learned from failed products

One of the best ways to learn about a process is to learn about what doesn’t work. What lessons can you take away from e-commerce leaders who tried and failed with launching their products? On this episode of The Amazing Seller, you’ll hear from industry leaders who walk through a failed experiment they had with one of their products. Each story is unique and brings a different perspective that will help sellers like you understand the process better and figure out what you need to do to make your efforts a success. If you are looking for key insights that you can use in your business today, make sure you catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:00] Steve, Ian, and Scott introduce themselves.
• [7:00] Scott talks about his start in business and ecommerce.
• [10:00] Ian talks about his start in business and ecommerce.
• [19:20] Steve talks about his start in business and ecommerce.
• [21:30] How to get started selling a product in the ecommerce space.
• [27:45] Finding an audience for your product.
• [31:20] Lessons learned from failed products.
• [38:30] Difficulties with product quality from China.

RESOURCES MENTIONED IN THIS EPISODE

• Check out TAS Episode #342 -