You are in for another special TAS edition! On this episode of The Amazing Seller, you’ll hear part two of a two-part series with key e-commerce entrepreneurs as they pick apart three websites, give their suggestions for improvement, their thoughts on the future of e-commerce and much more! These guys come ready to put their knowledge and experience on full display. You are going to need a pen and some paper for this episode to catch all the helpful insight that these leaders bring. Also, make sure you check out part one of this series if you missed it the first time around!

What’s the Story behind the Brand?

In the e-commerce space, it’s important to have a top quality product. But what often gets buried is the reason behind the product. What is the motivation behind the brand? If you want to build a following and create fans of your product and brand, you’ve got to leverage the power of storytelling. On this episode of The Amazing Seller, Scott and a few e-commerce experts break down how important it is to tell a compelling story about your product and why you are selling it. They go over how they’ve seen this strategy play out in the marketplace and why they are convinced it's effective. Make sure you listen to this episode!

Who is the target audience for your product?

Next, to finding your niche product, you have to have a full-orbed understanding of the demographic breakdown of your target audience. There are a couple of methods to achieve these results. On this episode of The Amazing Seller, you’ll hear Scott and key e-commerce leaders go over tactics they’ve used to identify their target audience, build upon that information, and how to reach new customers. If you are ready to launch a product or if you just want to know how to increase your reach - don’t miss this episode!

The Future of E-commerce

Is it too late to get started and see success in the e-commerce industry? It’s no secret that the industry is growing and evolving but does that mean that there isn’t room for new sellers like you to get in and make an impact? On this episode of The Amazing Seller, you’ll hear from e-commerce experts and their take on the state of the industry. They sketch out what they can foresee as the future of e-commerce and how leaders like you can take advantage of the marketplace. If you are wondering if now is the right time to jump in, don’t miss the insight that these experts bring!

Don’t get overwhelmed, get started TODAY!

When you get the chance to hear from experts and guys who have made a successful run in the e-commerce industry it can be easy to get overwhelmed. Don’t let that happen to you! Learn from what the guys share about how to optimize websites and tighten up messaging but also get out there and make mistakes! An old adage says, “To get what you’ve never had, you’ve got to do what you’ve never done.” So take as much advice and insights as you can about the e-commerce industry but don’t let the volume of information paralyze you with inaction. Get out there and make an impact!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:00] The guys start breaking down a website.
• [10:20] The story behind the brand. What’s the “Why?”
• [15:00] How do you spread the word?
• [19:50] Finding a target audience.
• [23:00] The guys break down a coffee website.
• [36:00] The power of a product’s story.
• [39:00] What is the future of ecommerce?
• [43:30] Closing thoughts from the guys.

RESOURCES MENTIONED IN THIS EPISODE

• AppSumo
• Shark Tank