Scalability School

PDP Landers and Meta Creative - What We Wish We Tested Sooner


Listen Later

In this inaugural episode of the Scalability School Podcast, hosts Andrew Foxwell, Zach Stuck and Brad Ploch walk through six high‑impact tests they wish they’d tried much sooner—each backed by real‑world data and actionable takeaways.

 

  • What if the secret to a 20% conversion lift isn’t new ad creative, but turning your PDP’s most‑clicked images into a swipe-able carousel?
  • Can swapping polished ads for raw, unedited customer review screenshots unlock ten‑times more ad spend and engagement?
  • How much more trust could you build by embedding real Facebook comment screenshots—complete with their native UI—right on your landing pages?
  • How you can lean on Meta to re‑activate lapsed buyers with a one‑day click window and aggressive MinROAS targets, When email and SMS campaigns stall.
  • Uncovering new audiences by running cost‑cap and value‑based bidding side by side, then scaling winners into large ASC budgets.
  • Is cranking out over 1,000 ad assets in a month be the safety net your performance needs?

Learn more about the Scalability School Podcast at https://scalabilityschool.com/subscribe

To connect with Andrew Foxwell send an email: [email protected]

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck

...more
View all episodesView all episodes
Download on the App Store

Scalability SchoolBy Scalability School

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like Scalability School

View all
eComFuel by Andrew Youderian | e-Commerce Entrepreneur

eComFuel

311 Listeners

Ecommerce Conversations by Practical Ecommerce

Ecommerce Conversations

22 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

258 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

My First Million by Hubspot Media

My First Million

2,616 Listeners

DTC Podcast by DTC Newsletter and Podcast

DTC Podcast

35 Listeners

The Smart Marketer Podcast by Smart Marketer

The Smart Marketer Podcast

155 Listeners

Limited Supply by Nik Sharma

Limited Supply

148 Listeners

The Andrew Faris Podcast by Andrew Faris

The Andrew Faris Podcast

21 Listeners

Chew on This - Digestable DTC Content by Chew on This

Chew on This - Digestable DTC Content

15 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

Marketing Operators

10 Listeners

Tactical & Practical by Nate Lagos

Tactical & Practical

2 Listeners

Finance Operators by Finance Operators

Finance Operators

0 Listeners