The single biggest difference in our profession over the last ten years has been the rise of social media and the creators who educate patients there.
It hasn't been physicians who refer more patients. It hasn't been insurance companies who allocate more visits. It's been our colleagues and friends who let potential patients know how we can help.
And yes, there is criticism from 'dinosaurs' who feel we need to cite every study, make every caveat and ensure our posts meet their impossible standards.
But one of the throughlines from our PelviCon speakers is the responsibility we have to educate the general population and help grow our profession. Here are seven reasons to be involved in social media:
- It's fun! Whether you're a 'lurker' or creator, being around others who are interested in moving our profession forward is great.
- Make connections. You'll meet and connect with others who are passionate about pelvic health and continue to learn.
- Improve your teaching skills. Brevity is truly the sole of wit, and the better we get at using the platform to teach the better we are at explaining what we do to our patients and clients.
- Learn what you believe (your Clinical Ethos). As you put yourself out there online, you'll learn more about what you believe, what you want to teach and how pelvic rehab should be practiced.
- Life-long learning. We've never been in a better time to learn from the leaders in our field online.
- Build your value. Your personal brand, followers and content are valuable to potential employers (or yourself, if you choose to create your own practice).
- Expanding the field. We all have a responsibility to do what we can to build our field, our profession, and raise awareness of how we can help.
We hope this 'sode has been inspiring to you. Whether you enjoy social media or not, we need to respect it's power and do our best to leverage our platform to help others.
PelviCon 2023
So excited for those who are going to see Sara live at PelviCon 2023! If you aren't going to be able to join us in-person, make sure you pre-order the recording. You'll get access to all the different talks - 15 in all - from our world-class speakers as well as the full PelviCon manual with 500+ slides. You can find all the details at www.pelvicon.com/recording and save $50 when you pre-order for early bird pricing! Make sure you order in the month of August to take advantage of early bird pricing.
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!