June 19, 2022

“People don’t care, don’t react to the short-term, and find like-minded souls,” Consumer Psychologist and Founder of ad agency Thinkerbell, Adam Ferrier

41 minutes

Today’s guest has some pretty deep knowledge of human behaviour, and he brings it together with the magic of creativity - it’s Adam Ferrier - consumer psychologist and founder of the highly awarded ad agency Thinkerbell.

We talk about why it doesn’t matter if you f*ck things up, finding the aligned people that will strap in for the journey with you, and being less hard on ourselves.

He’s also a keynote speaker, a regular panellist on Gruen, The Project and is co-host of my new favourite podcast (apart from this one of course) Black T Shirts. He’s created two conferences and sits on three boards, including social influence platform TRIBE. A board game creator and 2x author for the ever-relevant books titled The Advertising Effect: How to change behaviour and Stop Listening to The Customer: Try hearing your brand instead.

If this is your first introduction to Adam’s work and way of thinking, you’re welcome! Buy the books and follow the creativity of his ad agency Thinkerbell, and if you know his work, you know you’re gonna love this chat.

It’s a good one, let us know what you think by leaving a review (hopefully 5 stars! I really do love it when that happens) and here’s the links to his work…

Adam’s ad agency Thinkerbell

His books The Advertising Effect: How to change behaviour and Stop Listening to The Customer:Try hearing your brand instead.

His excellent podcast on creativity in marketing Black T-Shirts

And that boardgame he once made

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By Kim Kerton

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