In today’s episode, host Lindsay Pinchuk is joined in conversation with Jessica Mindell, Founder of Jessica’s Natural Foods, to discuss her journey as an entrepreneur and how persistence has been the key to her success.

When Jessica first started experimenting with gluten-free granola, she was looking for alternatives for her husband. After realizing that she had developed a unique product, Jessica began to market her product to the local community, and it was an instant hit. After 12 years of business, Jessica’s brand is on the shelves of your favorite grocery stores, including nationally at Whole Foods, Wegmans, and many more. While she has been given opportunities to become a larger brand, Jessica has chosen to stay a small business, provide high-quality products, and support her family. Throughout her journey, Jessica has learned that the best thing any entrepreneur can do is to stay true to themselves.

Tune into this week’s episode of Dear FoundHer… for a conversation about being a small business owner. Learn more about the importance of persistence, quality, and knowing who you are so you can create a brand that successfully represents you.

Quotes

• “I just kept making hundreds and hundreds of batches and kept collecting feedback.” (13:13-13:17 | Jessica)

• “I did it on my own and grew one step at a time. And I'm grateful because I don't have anybody telling me what I have to do. I don't have to cut quality, I create the highest quality product of handmade batches, and I'm able to do that because it's my product.” (18:16-18:34 | Jessica)

• “You can't argue with quality and taste. It is a nonnegotiable” (22:49-22:55 | Lindsay)

• “The truth is, I love having a small business. I love being able to have the flexibility that I can have a family, work, and be home with the kids when I need to. So as much as I love the idea of being some huge company, at the same time I love being a small company and being able to make decisions myself.” (24:37-25:00 | Jessica)

• “Listen to yourself and what it is that you want and what is right for your business. You can have a great brand and a great product that is very successful and provides for your family without running yourself into the ground.” (27:25-27:38 | Lindsay)

• “The more people you can talk to and learn from their experiences will be so helpful in your journey.” (33:10-33:17 | Jessica)

Connect with Jessica Mindell:

Instagram | http://www.instagram.com/jessicasnaturalfoods/ where you can currently win a $100 gift card to Whole Foods PLUS some amazing products from Jessica!

Find a store near you | http://www.jessicasnaturalfoods.com

Check out the Dear FoundHer... Valentine's Day Gift Guide https://www.lindsaypinchuk.com/valentines-day-gift-guide

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

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For more from Lindsay Pinchuk:

• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

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