If there was one thing you think society should talk more about, what would it be? 

“It’s scary starting a business. I want to talk about how very isolating and personally confronting the experience of building your own business really is.”

___________

Have you ever been unemployed and afraid? I know I have. Many of you may not know but despite having a stellar executive career, I’ve been sacked once and gone through two redundancies. They were challenging times, I can tell you. But even if you make the decision to leave your job to try something new - it’s often a scary time - especially if you have big bills to pay! My guest today, not only took this plunge…but has now made a living out of talking about it. 

Kim Kerton is a creative and commercially minded podcast consultant, helping brands and business owners build themselves big podcasts. She’s also the host, creator and producer of Unemployed & Afraid, a popular small business podcast for the brave self-employed, where she dives into the realities, practicalities and self-growth journey of starting a business from scratch. 

Before all that, Kim was an entrepreneur, creating and closing two businesses before the age of 21, and then spent over a decade in the big brand commercial radio and content business with the likes of Nova Entertainment, Australian Radio Network, Vodafone, Ford, Tourism Tasmania, TEDx, Squarespace and more.

She’s well versed in creating award-winning and chart-topping brand environments and was a recent Rising Star finalist in the Australian Podcast Awards for her own podcast Unemployed & Afraid.

The unique combination of Kim’s experience as a podcast creator, celebrated interviewer, and small business owner, with her extensive commercial acumen in all things audio, content and media, make her a strong strategic thinker and leading voice in business growth and branded podcasting.  I’ve really enjoyed listening to Kim’s podcast and wanted to get her on the show to delve deeper into the topics around the challenges of running a small business. 

For more information about Kim, check out these places;-

LinkedIn: Kim Kerton and Unemployed & Afraid

Instagram: Kim Kerton and Unemployed & Afraid

TikTok: Kim Kerton and Unemployed & Afraid  

Web: Kim Kerton and Unemployed & Afraid

You can listen to Unemployed & Afraid on

Spotify

Apple

Or wherever else you get your podcasts.

Head to michellejcox.com for more information about the ONE QUESTION podcast, your host or today’s guests

Connect with Michelle on Linkedin here:- @MichelleJCox

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AND, if you have a burning topic you’d love people to talk more about, or know someone who’d be great to come on the One Question podcast, please get in touch;- [email protected]