Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world. (00:00) Turning Passion into Business: The Two Mountains

(02:10) Introducing Derek: From Law to Photography

(03:59) Derek's Journey: From Hobby to Career

(05:46) The Art Storefronts Experience

(09:23) The Power of Marketing and Merchandise

(10:47) Landing Big Deals: Corporate Installations

(12:39) Innovative Marketing Strategies

(26:18) The Future of Art and Technology

(29:30) The One Thing to Improve in Storefronts

(29:42) The Power of Innovation and New Ideas

(30:19) Unlocking the Creator Economy

(30:50) The Potential of Photo Books

(31:08) Overcoming Comparison Problems

(31:47) The Impact of Books on Consumers

(32:57) Exploring Local Themes for Photo Books

(34:10) Expanding into Local Stores

(35:41) The Power of Low Friction Purchases

(36:17) Using QR Codes for Surf Photography

(39:51) Creating an Online Course for Surfers

(40:53) The Importance of Firing Arrows

(41:49) Insights from Art Shows

(45:16) Understanding Your Market

(46:21) Leveraging In-Person Installs

(48:53) Engaging with Social Media

(50:20) Using ChatGPT for Better Captions

(54:32) Conclusion and Final Thoughts Links Derek's Website https://www.derekemgephotography.com/ Derek on IG https://www.instagram.com/derekemgephotography/ Keep up with the latest https://linktr.ee/artmarketingpodcast