Inspired by some great questions from one of our recent virtual speaking events, today we’re addressing the key to success in private practice - people. We know attracting and retaining top professionals can be difficult. Jump in to learn how to best hire & recruit in the post-pandemic landscape of 2021. 

• Aim for live interviews (not Zoom) 
• Hire the person who doesn’t put money first 
• Acknowledge employees personally, and validate them professionally 
• Be more interested than interesting (you’re buying, not selling) 
• Open your ad with a question 
• Offer a better culture 
• Have a pay-for-performance compensation model 

Our friend from halfway around the world, Paul Wright joins us to share his expert advice in physical therapy practice management. Paul is a Physiotherapist and former owner of multiple allied health clinics in Australia. Let’s talk about how to achieve the quality of life that you deserve as a practice owner! 

• Remove discretion  
• Establish your “non-negotiables” in your practice 
• Find a need and fill it 
• Be careful about partnerships 
• Make the systems the star, not the therapists 

Let’s get back to the basics - What is MEG Academy? Many owners face the challenge of how to convey their vision and communication to the rest of their team. We’re here to connect you with the knowledge that you need to succeed. Do not be the effect of what you don’t know!

• Your staff knows when you’re uncertain 
• Get access to powerful resources 
• Know your button, message and call-to-actions (CTAs) 
• Confront your mysteries 
• Know your average collections per visit! 
• Don’t take on a partner if you can help it 
• Leverage your money, don’t spend it 
• Stay compliant with referral marketing 

How "healthy" is your physical therapy private practice? Take the PT Practice Health Check! 

Whether you are new, established, or have been in the game for decades - you need to know how to better market for referrals for your private practice. There is ALWAYS room to grow. Learn successful strategies to stand out to your referral sources and patients in your market. 

• Evaluate your practice from the eyes of your consumer 
• Survey your patients (and USE this data) 
• Run the NPS (Net Promoter Score) 
• Find a need and fill it (better than your competitors!)   
• Patients need to know that your clinicians are experts in their fields 
• Alleviate the top 3 financial concerns of your patients

I know we did an episode on this topic recently, but we have more to say! This is especially relevant for all of our existing clinics out there. Don’t be the therapist who just “happens” to be a practice owner. Establish a viable and expanding practice that adheres to your policies.

• Wear your CEO hat - know when to outsource 
• Nurture your employees, referrals, and patients 
• Make sure your planning is in place (Business Strategic Plan) 
• Reduce confusion and increase efficiency with: 
  • Onboarding checklist 
  • Firm Policies & Procedures 
  • Hat Folder 
  • Monthly Staff Meetings 

Do you know how to evaluate the perfect market to open in? Or how to have an advantage in said market? There is actually a successful approach you can have with this - dive in for actionable steps on how to stay focused and intentional with where you open your physical therapy private practice. 

• Calculate your cost per visit - majority are between $45-$55 a visit 
• Do not talk yourself out of your goals 
• Business 101: Find a need and fill it 
• Don’t chase “shiny objects” 
• How to evaluate market: local Realtor, Police Office, County Planning & Development Office, Google search! 
• Find population density: how many other clinics are within a 30 min drive and how many PEOPLE are within an hour drive, and divide  
• Evaluate average household income and age demographics of community 

Bright ideas without applicable tools won’t get you anywhere. Confront what you don’t know and learn what areas of your business you should be focusing on. Remember, in the areas where people lack certainty, many will choose to do nothing. Don’t do nothing - grab the steering wheel of your future! 

• Do NOT do your own Credentialing 
• Be willing to experience anything 
• Stop running your practice as a democracy  
• Don’t get a partner just to solve your problems 
• Find the right “Why” to the problem by looking, not listening 
• Become the Go-Getter Owner! 
• Stay in good communication with your staff 
• Have games for patients AND staff

Where do you find dedicated, loyal and accountable employees? Let’s discuss step by step the recruiting, hiring and retention process to learn how to attract the best team players to your thriving private practice company culture.

• For recruiting use APTA website lists, Indeed.com, Facebook Ads, Word-of-mouth, staff referral programs 
• Don’t be desperate 
• Let your staff have a conversation with the applicant 
• Acknowledge and validate for good staff retention 

This is well understood in the business world. When you decided to go into private practice, did you realize you were actually switching careers? Let’s beef up the skills you need to grow and SOP’s to finally bring your ideal scene to fruition. 

• Don’t run your practice with popular vote 
• Don’t be a martyr/victim 
• Survey your staff and patients 

Let’s get down to the honest truth of what it takes to succeed as a practice owner. PT School could only get you so far to teach you how to be a great staff therapist. Now let’s dive in and fill in the blanks of how to thrive in private practice management. You have the ability to choose your own future! 

• Set daily targets 
• Be honest with yourself 
• Don’t settle through life 
• Be willing to “waste” - keep in your integrity 
• Stop seeking praise and admiration 
• Provide your group with direction, stability and experiences that contribute to their value & self-worth