Where do you find dedicated, loyal and accountable employees? Let’s discuss step by step the recruiting, hiring and retention process to learn how to attract the best team players to your thriving private practice company culture.

• For recruiting use APTA website lists, Indeed.com, Facebook Ads, Word-of-mouth, staff referral programs 
• Don’t be desperate 
• Let your staff have a conversation with the applicant 
• Acknowledge and validate for good staff retention 

This is well understood in the business world. When you decided to go into private practice, did you realize you were actually switching careers? Let’s beef up the skills you need to grow and SOP’s to finally bring your ideal scene to fruition. 

• Don’t run your practice with popular vote 
• Don’t be a martyr/victim 
• Survey your staff and patients 

Let’s get down to the honest truth of what it takes to succeed as a practice owner. PT School could only get you so far to teach you how to be a great staff therapist. Now let’s dive in and fill in the blanks of how to thrive in private practice management. You have the ability to choose your own future! 

• Set daily targets 
• Be honest with yourself 
• Don’t settle through life 
• Be willing to “waste” - keep in your integrity 
• Stop seeking praise and admiration 
• Provide your group with direction, stability and experiences that contribute to their value & self-worth 

Should you jump into Mobile PT? The short answer: if it’s right for you and where you are! There’s no one way to do things. Tune in to learn the truths and realities about doing Mobile PT, and how to succeed with it. 

• Incorporate cash-based 
• Learn how to keep your therapists above 85% efficiency 
• Don’t use Mobile PT as a distraction from private practice ownership 
• Establish your structure and services you would be providing  
• Do not overlook Compliance 
• Pros: 
  • Treatment in the safety of home/office is ideal 
  • No loss of travel time 
  • You’ll get great visit and home program compliance  
  • Autonomy 
• Cons: 
  • Lack of a team 
  • Occasional lack of space and equipment 
  • Lack of structured schedule (flexibility, but less stability) 
  • How to market (especially with cash model) 

Looking to revamp your company structure? Download our Structure Worksheet 

This is one we’ve wanted to cover for a while. Tune in for a conversation on soft skills, personnel management, and how to be an effective middle manager. There’s no need for you to guess - tune in for an action plan on how to successfully manage as a clinical director. 

• Establish your Policies & Procedures, Compliance program, and Standard Operating Procedures (SOP’s) 
• Clarify products & establish how you will measure them 
• Consider the art of your communication 
• Be willing to experience anything 
• Anticipate, Adapt, Apply 
• Suggest a Pay-for-performance model for the practice 
• Get your payroll under 60% of your monthly income

Grab one of our top resources, the Physical Therapy Personnel Toolkit

Meet Steve Rapposelli, PT! An experienced physical therapy practice owner, learn his story, how his journey crossed with MEG, and the leadership mindset. Remember: cash-based services equal success in private practice! Find out how you can find a need and fill it in your practice to actually give patients what they want.

• You need cash services to differentiate yourself and add value 
• We need to think of our practice like McDonald’s! 
• Approach your practice like a business 
• You can be effect, or you can be cause 

Are you ready for growth? Request your free private practice expansion evaluation

Get ready to take notes. Brian delves into the meat and potatoes of how to get into an insurance contract, how to renegotiate your contract, and how to build relationships and communicate with insurance companies so that you have what you need to provide the best care to your patients. 

• You have to consider the Hybrid Model (20% of your revenue through cash-based services) 
• Be a business owner first, a physical therapist second 
• Differentiate yourself from other providers in network
• Negotiate that you get paid at least the national average
• Make the case: Isn’t having more options in town a good thing? 
• You have to first establish a relationship 
• Communicate how physical therapy is different 
• Let them know you have a Compliance Officer 

Struggling with Credentialing? We've got you covered, check out our Credentialing Services

What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

Talk about PTs helping PTs! This week we are honored to interview Dr. Larry Benz, CEO of Confluent Health for a riveting discussion on employee management and communication best practices. Learn how to nurture the ideal company culture for the entire team in your clinic. 

Episode at a glance:

• Be creative in your forms of communication  
• Repeat your message for duplication  
• Ask them to respond with what they learned 
• Normalize discomfort - push your boundaries 
• Observe how people respond to you 
• Observe how much time you spend with your best people 

What does it take to have a patient-centered practice model that affords you the horsepower to be viable, and growing? After speaking to a group of DPT students, Brian was inspired to discuss how to give an abundance of care and how to Startup your dream practice. Tune in to discover how to stand out in private practice!

Episode at glance:

• Identify the right “why” to your problems 
• Get down to your true purpose 
• Give an abundance of care 
• Your brand should be a reflection of your operations 
• You need the ability to confront 
• You need to know the Environment, Structure, Personnel, and Systems of Operation (The 4 Keys to Practice Success) 

We’re doing something a little different this week. In this episode, Brian rattles through the top questions that he gets from Existing owners and owners looking to Startup - giving specific, actionable advice for owners at every level. Tune in to get some of your burning questions answered! 

• Q&A for Existing clinics
• Q&A for Startup clinics