Recently in a webinar, I was asked the question: “How do I get my clinicians to be more efficient when I already have a bonus system and none of them ever make bonus?” I get that problem. But maybe there’s other listeners who are struggling with this as well? Are you looking to increase the clinical effectiveness/efficiency of your staff?  Learn about our game and key strategies in this week’s podcast.

How much time do you need for an effective marketing campaign for your new office?

This week, Brian is giving his top 3 actions to market a new practice that will yield the greatest return on investment of time (and money). You want to make an impression that is effective but not salesy. You want actions that are effective for the market demographic, the specialities you’re offering in your clinic, and your location in the country. All of these factors impact the effectiveness of your marketing actions. After working with many startups over recent weeks, we knew we had to talk about the successful marketing actions to really hit the ground running. So give this podcast a listen for the top three strategies to market your new practice.

Earlier this week in a meeting with my management team, I was looking at the Zoom screen and noticed how I’m surrounded by such accomplished, talented women. I mentioned this to them and how I felt that this was such a positive advantage for our company. We started talking about the US Women’s National Soccer team and realized it’s about having a platform. That’s how change gets started.

This is about having an opportunity to look at your female colleagues and empower them by giving them the opportunities and investing in them so they can maximize their own potential. This week we’re talking about looking at those around and empower people without any preconceived notions. Invest in those people so they can flourish and prosper to the greatest level of their ability.

A few clients have recently been asking us about Search Engine Optimization (SEO) we decided to do a podcast chatting about the basics. SEO – search engine optimization – is all about how your clinic gets found online. Think about how you last searched for a specialist or a restaurant. You likely searched for “Best XYZ near me,” right? This is local search. So, even though you may have a solid list of referring doctors, you have to assume that patients are still searching online for you even before they pick up the phone to schedule an appointment. How, or if, you show up on Google searches matters to attracting new patients – if you’re not showing up at all that’s a huge problem and is damaging your bottom line given what we know about consumer behavior and our digital age. 

It can be daunting and overwhelming to those not trained in marketing, but there are a number of minor things your marketing staff can do to improve how well your practice shows up online and in local searches. So this week we’re talk about some basic SEO tips you can share with your team, and if you do choose to work with an outsourced marketing team, some tips for success for working with ANY outsourced partner. 

It doesn’t take long before you hear a label tossed around within any group or profession these days. Labels lead to subdivisions which per the definition of the word itself results in dividing us. 

For those of us who have gone from employee to employer, it’s a bit unfair that we have to contend with new grads who have been given the impression from academia that it’s “buyer beware” when accepting an out-patient physical therapy position. The impression sometimes given off from academia is that being a private practice owner is sometimes motivated by greed contributing to the willingness to bend the rules by imposing unethical standards or productivity goals that encourage unethical behavior. This has not been my experience. 

Here’s how to fix this within your practice: you have to share a common message with your staff. You are a therapist too. You went to Physical Therapy School. You care as much about your patients. But you didn’t settle, you wanted more, and that is why you went into owning your own clinic. Share your “why” with your staff. They need to understand why you risked time and money to open your private practice. When your staff gets your purpose and your motivations, they’ll connect with that.

Today we’re talking about a PT in Motion article about a survey that states that too much focus on productivity, increases the risk of unethical behavior. Listen to learn about why this is misleading and how researchers got it wrong and why we need to bridge the gap between employers and employees.