This week, we’re chatting with Heidi Jannenga, PT, DPT – co-founder and president of WebPT. She’s talking with Brian about changes in the Physical Therapy industry and challenges that outpatient rehabilitation therapists face and why understanding the regulatory changes is so important. Brian and Heidi also talk about how owners can remain competitive in private practice as well as why being forward-thinking and transparent is essential to great leadership. Listen in for a great discussion! 

• Why private practice owners need to know who their real competition is and how to acquire patients based on the market and regulatory environment.  
• Owners need to stop chasing what others have done and be forward-thinking. 
• Really hard decisions are often the right decision 
• Heidi shares a few statistics that show the change in access to care and how technology plays into this. 
• Why avoiding burnout among clinicians and owners is so important to protecting and changing the future of the Physical Therapy industry.

Learn more about how we can get you to the top 10% in physical therapy private practice 

As you know, if you’ve been listening to our podcast for a while, you know that one of our main purposes is to enhance and support the APTA/PPS to bring about more positive change for the wellbeing of our profession. This week, we’re talking with a special guest discussing how (and why) you should get involved with PPS/APTA. Cristina Faucheux, PT is vice president/co-owner of Moreau Physical Therapy in Lousiana. She has been involved in the LAPTA as state government affairs chair since 2012 and was involved in the campaign to achieve direct access in Lousiana. This week, Brian and Cristina talk about the importance of advocating for the profession, how to get involved and what some of the important things PPS and the APTA do for private practice owners.

• What the Government Affairs Committee does for PPS and how they make recommendations for how issues private practice owners and their patients.
• Key contacts are crucial to helping educate legislators and their staff members on how issues impact private practice owners/the physical therapy profession.
• When you have meetings or make calls, or write letters, talk about the real people that these cuts impact. 
• More owners are getting more patients from direct access, it's important to learn how to market direct to consumer because of this trend.
• How to Get Involved with PPS
• PPS Conference Information
• WebPT Webinar on Medicare Compliance
• What is a Patient Care Representative

Do you know the cost of doing business? If you don’t, you are the effect of what you don’t know. No, you didn’t go to finance school, but the finance lines are still the most important division in your practice. By knowing the cost of doing business we mean, the profit margins, the cost per visit, etc…

This week Jon Repka from Paro is joining us to talk about finance lines and about what you don’t know. Paro is a financial services firm that has highly vetted financial professionals in an amazon-style fashion with a specific division that works with private practice owners like yourselves.  

• Step one is understanding per unit economics - profitability per service/per hour. If you don’t know this, chances are your financial systems weren’t set up correctly. 
• Bookkeeping should also drive the front end of your strategy - the services and marketing of said services and who you market to. 
• In bookkeeping - variance, P&L (profit & lost statement) and balance sheet are the three most important reports 
• If you evolve into the hybrid model, you need to have the ability to look at in-network versus out of network business and look at everything on a consolidated basis, a solid bookkeeper can do that in their sleep.

This week we’re talking with three leading women in private practice. Jacqui Broering, PT, MPT, owner of Performance Physical Therapy in Ohio; Jennifer Schneiders, PT owner of Outbound Physical Therapy in Jefferson City, MO; and Angie McGilvrey, PT owner of Apex Physical Therapy in Fort Myers, Florida. 

We were thrilled to chat with these three incredible owners to round out our women in business series and hear about their experiences, what led them to practice ownership and how they overcame challenges in conquering the unknown.

This week we’re talking about what is going on with these routine cuts in reimbursement against our profession as physical therapists. Take a non-bias view of our political climate and you can see, clear as day, that many are set on government-run universal health care. According to the Advisory Board – an organization of 350 health care professionals with a network of 4,400 members – health care spending will become greater than 20% of the US GDP by 2025, topping more than $5.5 trillion annually. The government could raise billions, if not trillions, of dollars each year in fees and taxes by wedging themselves into this sector of the market.