We're starting to turn the corner now as we come to the fourth episode in a 5-show arc. We've been breaking down the Five Pillars of Marketing as a way of giving ourselves a strong foundation to work upon. Because before we can begin building a true marketing strategy for your business, we first have to understand the business we're in. What's our product and who is it for? Today we're discussing the Fourth Marketing Pillar which is DIFFERENTIATION. This is all about finding ways to separate ourselves from the competition, being able to articulate exactly how we're different from the rest of the competition. It is the key to success for any business. As always this episode ends with a short assignment. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.

Gramercy Tavern Website - https://www.gramercytavern.com 1994 NY Times Review by Ruth Reichl - https://www.nytimes.com/1994/10/14/arts/restaurants-527327.html 2007 NY Times Review by Frank Bruni - https://www.nytimes.com/2007/06/06/dining/reviews/06rest.html 2016 NY Times Review by Pete Wells - https://www.nytimes.com/2016/08/17/dining/gramercy-tavern-review.html

This week I'm linking to an episode of the podcast HOW I BUILT THIS, where Guy Raz sits down with Jennifer Hyman (founder of Rent the Runway). There are some key insights they stumble upon here, apropos to the conversation we're having this week about identifying your audience, figuring out who else is trying to serve that audience, and then finding ways to separate yourself from the competition. LISTEN HERE