Welcome to The Busi-ness Podcast.

When Pip Black made the move from advertising to launch cult fitness studio chain Frame with co-founder Joan Murphy in 2009, their mission was simple: to stop exercise feeling like a chore and put the fun back in fitness. Stemming from the desire for commitment free exercise that was actually enjoyable, Pip and Joan dedicated themselves to creating a fitness concept that would fit seamlessly into people's day-to-day lives, catering to both their mood and body and encouraging a better frame of mind. 12 years later, the brand boasts 7 studios across London, over 50 different classes and a dedicated community of FRAMERS across the UK.

Pip and I discussed having absolute dedication to your brand mission and values, believing wholeheartedly in what you do and being confident in the knowledge that things don't always go to plan. Pip spoke candidly about social media anxiety and why Frame is bringing the feel good factor online, the unrealistic allure of entrepreneurialism and how the past 18 months has impacted women in business. Pip is a hugely successful entrepreneur and I hope you are able to take some learnings from her inspiring story.

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