Planning for Brand Growth with Bobby Gillespie

Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. We discussed all of this and more this week on the On Brand podcast.

About Bobby Gillespie

Bobby G is an award-winning creative director, brand growth consultant, author of the forthcoming book “Build your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency.

Founded in 2014, Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. They believe that the measure of ultimate success is enabling and empowering clients to succeed without them. Propr is built on a gritty work ethic and innovative ideas that deliver unmatched results.

Episode Highlights

Success without an agency? What? How? WHY? “We love empowerment,” Bobby G notes. “We love kaizen or continuous improvement.”

As the principal of a brand growth agency, I asked Bobby to define brand growth. “It’s a result isn’t it?” Bobby explained, laying out the need for thinking before just blindly creating.

How can you build a brand that gives a sh*t? “What’s one thing that you won’t stand for? What will your brand fight for? What do you believe in?”

What brand has made Bobby smile recently? “Not to get political but I love what John Fetterman is doing.” The Pennsylvania Senate candidate is embracing the Wendy’s “burn” strategy on Twitter with his opponent.

To learn more, check out the Propr Design website and connect with Bobby G on LinkedIn and Twitter.

As We Wrap …

Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.

Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices