This episode is a conversation with performance expert, speaker, author and television host, Delatorro McNeal. We discuss the career flash-points that have catapulted him to fans, fame and fortune. We also discuss the importance of authentic expertise and over-delivering on the stage.

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Topics Discussed:

6:13 “Never a waste a crisis.” As a speaker, you have to take yourself off the pedestal and embrace the conflict that you’ve faced.

6:57 To relate to our audiences, we have to be authentic and share our own challenging times.

11:20 Delatorro tells a powerful story about his first trip to an NSA convention as a young man.

14:16 When it comes time to make the leap into full-time speaking, you can take the “leapfrog” approach, OR the “Tarzan” approach.

16:05 You can leverage your book so that your clients see you as THE expert.

21:09 Why is it so important to “pick a lane”?

24:39 Putting your expertise front and center helps you get specific results with clients.

26:00 What were some of Delatorro’s marketing flashpoints?

27:28 Learn how Delatorro made a commitment to always over-deliver on the stage.

31:43 Find out what Delatorro’s “one big thing” as a speaker is.

34:05 What two things would Delatorro tell his younger speaker self?